HORISEN is attending Middle East 2019 GCCM in Oman, 25 - 26 November

Dear friends, we are happy to announce HORISEN is attending GCCM Middle East 2019 in Oman, 25-26 November. Arrange your meeting with our sales representative today to discuss new business opportunities with HORISEN!  Middle East GCCM 2019 is an exclusive wholesale telecom operator and service provider event. Meet more than 450+ wholesale members representing 200+ regional and international telecom operators and telco ecosystem partners. Among them is our Dragana Nikolic, Team Leader Inside Sales, who will be more than happy to explain to you how to intelligently automate your SMS business with HORISEN's telecom & marketing software.

HORISEN is attending GSMA WAS #10 in Valencia, 28-31 October 2019

Dear friends, we are happy to announce our participation in WAS #10 in Valencia, 28-31 October 2019. This year the main host is Telefónica, one of the world’s leading telecom companies. GSMA WAS#10 will bring together attendees from 140 countries, gathering 285 mobile operators and 110 suppliers from across the world. A team of GMS experts is going to share the latest technology insights, trends, and their expertise.

HORISEN is attending Capacity Europe in London, 29-31 October 2019

Capacity Europe is Europe’s largest event uniting the global connectivity industry. This year more than 2,500 attendees representing 650+ companies from more than 90 countries will gather in London to share their latest industry inventions and technology. HORISEN will be among them. We are proud to attend this event for the first time as a leading SMS software provider. The event takes place at InterContinental London - The O2, London. 

HORISEN is attending WWC Madrid 2019

Dear friends, HORISEN is attending WWC Madrid, 11-12 September. Meet our sales team as they would like to explain to you how to effectively use HORISEN SMS Platform to boost SMS revenues. Wholesale World Congress (WWC)is the meeting point for the international telecoms wholesale community. It gathers the entire industry with participants from all areas of the Wholesale Telecom Industry including Tier 1, 2 and 3 carriers, mobile/wireless operators, ISPs, VoIP providers and technology partners from the voice, SMS, data, satellite, sub-sea, and fixed-line markets.

Benefits of A2P SMS

More and more businesses in all industry verticals have started employing SMS messaging for their customer relationship management. From two-factor authentication (2FA), high-volume alerts, notifications, appointment reminders, to all sorts of SMS marketing campaigns, SMS has become the most popular way to reach out to customers and gain their attention. This messaging is also known as application-to-person, or A2P messaging. Others call it enterprise or business messaging. No matter how you name it, what is important here is that SMS is now the most desired communication channel among brands. Industries such as banking, financial institutions, e-commerce, healthcare, and entertainment are widely using A2P SMS.

Interview with Fabrizio Salanitri, CEO of HORISEN: Telecoms World Asia 2020

As technology continues to advance and with OTT players constantly on the rise, certain services and software inevitably become obsolete. How should telco businesses and service providers evolve to stay relevant and cope with the ever-changing trends? What are the market gaps that will surface when 5G and giant cloud techs finally hit the trade? The editorial team at Telecoms World Asia had the opportunity to interview Fabrizio Salanitri, the CEO of HORISEN. He will be sharing about the evolution of the telco industry, the challenges that communication service providers face today, and what to look forward to at Telecoms World Asia 2020.

HORISEN is attending LATAM 2019 GCCM in São Paulo

Dear partners, we are attending this year's LATAM 2019 GCCM in Sao Paulo, 20-21 August. Please meet with our sales representative Ever Zalazar to discuss new business opportunities. Schedule your meeting: sales@horisen.com or contact him directly: ever@horisen.com Carrier Community (CC) is a global telecom club established in 2008. It organizes annual global carrier community meetings in LATAM America since 2015 for its members. We are excited to announce CC is organizing its 5th annualLATAM 2019 GCCM – on 20-21 August 2019 in São Paulo at the Hilton Hotel, Brazil. HORISEN is delighted to be a CC member and to participate in this extraordinary event. We look forward to meeting our partners and new potential clients.

Ready-made SMS platform: why is it essential for A2P SMS monetization?

In recent years OTTs have disrupted telecom industry causing a downturn in P2P SMS volumes. Operators’ core revenues have decreased, with both P2P SMS and voice traffic going down. Hence, MNOs and voice players have been searching for a new cash cow, which they found in a fruitful A2P SMS, also known as business messaging. Although popular chat applications like WhatsApp and Facebook Messenger have been threatening the messaging business, something interesting has happened. Not only that SMS survived the initial shock, but it flourished! SMS traffic is now growing because the use of SMS has become prevalent among enterprises. Moreover, OTTs have become the biggest SMS traffic generators, as millions of OTP messages (One Time Password) are sent each day. This is a phenomenal opportunity for mobile operators to leverage this new OTTs’ SMS revenue stream and compensate part of their profitability loses.

Why RCS isn’t killing SMS?

On June 17 this year Google announced it is officially rolling out its RCS Chat in the UK and France. In the UK, the service officially became available on 28 June for some users. After this news broke, RCS became the main buzz word. However, RCS or Rich Communication Services is not a novelty. RCS protocol dates back to 2007. In 2008 GCM Association took it over, while in 2016 it became an agreed standard when GCMA published the Universal Profile on RCS. The Universal Profile is a set of features and technical enablers built to facilitate global operator deployment of RCS. RCS is a new messaging standard aimed to enable the industry to deliver a consistent and more advanced texting experience for billions of consumers worldwide. The goal is to have most smartphones with a built-in advanced messaging that features read receipts, the capability to send high-resolution images and videos, typing indicators, animated stickers, better group texting, etc. Similar to popular chat apps like WhatsApp, Facebook Messenger, Signal, and others. In other words, RCS is the protocol intended to supersede the SMS. This protocol should provide improved messaging. To put it simply, RCS is enriched SMS.