What are Mobile Terminated (MT) and Mobile Originated (MO) messages?
Have you ever wondered what is the difference between MT and MO messages?
Mobile Terminated is considered as a message being terminated on the mobile phone i.e. a message sent from a mobile operator or SMS provider to an end user. So, MT messages can be any type of message in a campaign that is sent to subscribers’ mobile phones. It can be triggered by an MO message sent by a customer to the system in response to a specific action taken. MT messages can be sent through various routes i.e. suppliers, so in order to leverage the full potential of MT messages, the messaging provider needs a powerful MT routing engine to set where the SMS goes to.
Mobile Originated messaging is the inverse of MT. MO is defined as a message sent from a mobile phone. This is actually a message that is sent by the end user from their mobile phone to a mobile operator or SMS provider. It can be any type of message that flows from a mobile device to an application or platform.
MO messaging is a powerful tool used in SMS marketing nowadays that can turn one-way broadcasting into two-way communication. It enables brands to communicate with their targeted audience seamlessly and boost their engagement and satisfaction via one-to-one conversations. This process of MO and MT message exchange is the basis of 2-way SMS Marketing.
HORISEN Platforms for MT and MO reliable delivery
HORISEN Business Messenger, with its powerful Campaign Manager and Chat App, offers the possibility of 2-way SMS Marketing to its users, switching smoothly from one-way to two-way communication thus significantly improving CX and boosting retention.
Moreover, with its MO Routing Engine, HORISEN SMS Platform brings a complete user experience to the platform owner and their customers. This MO routing for 2-way SMS feature enables users to route incoming traffic from the inbound numbers via a user-friendly interface to its destination. It allows MO customer routing to allocate necessary details, supplier trunks, and costs and it offers flexible MO routing options for each message.
As more and more companies turn to 2-Way SMS, HORISEN keeps developing solutions that fully support these features. Dynamic 2-way SMS messaging allows brands to listen to their customers and engage with them. This way they collect customers’ feedback quickly and based on the received feedback, businesses can improve communication and CX.