SMS Platform


Smart SMS Platform

Smart SMS Platform –
the turnkey solution
for SMS trading

All-in-one. Feature-rich. Easy-to-use.

Scalable and robust SMS Platform that grows with your business.

All-in-one SMS Platform with powerful features

Run successful wholesale and retail SMS business from a single spot

HORISEN SMS Platform is a feature-rich, extremely scalable, and robust messaging technology solution for managing all aspects of SMS wholesale and retail business.

It is an all-in-one messaging tool with automated rates import, fully flexible and sales-driven routing, and rule-based routing. Simultaneously, HORISEN SMS Platform addresses all aspects of SMS trading business and offers self-service comprehensive monitoring with more transparency. With powerful APIs, customers can conduct high-quality monitoring of information more independently. Moreover, its high-security standards guarantee a safe environment for growing SMS trading business.

The platform is available either cloud-based or as an on-premise version.


General features

A comprehensive set of features for managing and optimising the entire SMS trading business

  • Cloud-based SMS trading platform tailored for wholesale and
    retail business
  • On-premise solution on the edge of available technology 
  • Easy-to-use and intuitive interface for running SMS trading business
  • Extremely scalable – the ability to scale up to billions of messages per month
  • Fully managed platform: no engineering support required
  • No limitations in the number of connections, customers, users,
    rate plans, etc.
  • Optimised workflow to maximize automation
  • High throughput of +20 Mio SMS/hour, easily extendable
  • Auto-rebinding connection process if a connection is down
  • Intuitive routing engine with sophisticated routing rules and conditions
  • Fully redundant, robust and reliable system: min. 99.999% availability
  • White-label support – brand the portal with your corporate design
  • Support for all existing SMS features
  • Support for all character sets: GSM 03.38, 16 Bit Unicode (Arabic, Asian, Cyrillic)
  • MNP Support: Number portability support to maximise delivery

SMS traffic operations

Manage everyday wholesale or retail business with the least effort from a single place!

HORISEN SMS Platform is the state-of-the-art messaging platform with its automated rates import, fully flexible and sales-driven routing and rule-based routing.


Fully flexible, sales-driven routing and rule-based routing

  • Powerful, laser-precise and superfast rule-based routing editor
  • Conditional routing allows total control: route based on Sender ID, message content, destination, encoding/data coding, TON and NPI etc.
  • Option to modify, navigate or reject the messages after targeting the traffic
  • Define routing and rules individually for each customer
  • Increased routing scenarios by defining one or multiple rules and conditions for a network
  • MNP/HLR-based routing to maximise delivery
  • Load balancing over several suppliers
  • Set routing priority conditions for time-critical traffic
  • Routing changes are activated in less than 10 seconds
  • Enhanced least-cost routing (LCR)
SMS platform flexible sales driven rule-based routing
SMS platform MO routing for 2-way SMS

MO Routing

MO routing for 2-way SMS

  • Route incoming traffic from the inbound numbers
  • User-friendly interface
  • MO customer routing to allocate necessary details, supplier trunks, and costs
  • Connection setup deciding on customers to be included in MO configuration
  • Flexible MO routing options for each message

Traffic Flow Control

Efficient management of traffic flow with defined rules

  • Priority Control: define delivery priority rules for each connection
  • Sophisticated queue control: buffered SMS can be paused, restarted, prioritized, rerouted, and rejected
  • Control of incoming and outgoing SMS is handled separately
  • DLRs are handled in a separate queue, not to affect SMS traffic
  • Retry schemes based on error codes and routing rules
  • Asynchronous message handling to maximise delivery
  • Throttling: adjustable throughput limits in SMS/second

Built for professional

Messaging Technologists

Let us help you find the best solution

for your messaging business.

ms platform fast and simple price management

Rate Plans

Fast and simple price management

  • Rate plans manager with negative margin indicator
  • Integrated currency converter
  • Create standard rate plans or individually tailor-made per customer
  • Create multiple rate plans for the same customer
  • Import and download MO Price List
  • Automatic issuance of the rate changes to the customer
  • Auto import of your suppliers’ price updates
  • Create and easily manage special prices for your customers with Product Price List Exceptions feature
  • Find the lowest cost for MNP per Routing Source that is available on the Platform

MNP Support

MNP-based routing capability

  • Fast response time: up to 1’000 queries/sec
  • Successful identification of the true hosting mobile operator
  • Utilise precise routing to eliminate ported-number routing quality
  • Search for MNP Sources and optimise traffic rerouting for improved results
  • Modify Routing MNP Sources using a bulk action
  • Connection includes wide MNP coverage and additional MNP and HLR providers
  • Protocols: HTTPs, ENUM

MNP Lookup Service

Real-time identification of the hosting mobile operator.

Trading operations

Manage the entire administration and finance from a single pane of glass with our automated solutions!

HORISEN SMS Platform is the all-in-one messaging technology solution that addresses all aspects of SMS trading business via an easily navigable interface.

sms platform billing for postpaid and prepaid connections


Real-time billing for postpaid and prepaid connections

  • Multiple balances and billing accounts per customer and supplier
  • Credit management and alerts for balance and overdraft
  • Support of multiple currencies, taxes, and languages
  • Easy integration with your existing company billing system with our sophisticated Finance API
  • Export of rated CDRs via scheduled uploads to your sFTP server
  • Possibility to use your own existing billing platform

Invoicing and Finance

Automatic invoicing to your customers

  • Management of financial-legal activities such as netting statements and disputes
  • Fast and easy credit top-up including auto-invoicing
  • Define individual payment terms and discounts types
  • Customisable templates for generating invoices
  • Flexible reminder settings for unpaid customer invoices
  • Powerful Finance API for integration with your bookkeeping system
  • Download of detailed financial data as an Excel File
  • Create the Netting Credit Report for both customers and suppliers
sms platform automatic invoicing

Monitoring operations

Monitor the entire SMS business for timely decision-making and project accountability!

HORISEN SMS Platform offers self-service comprehensive monitoring with more transparency. With powerful APIs, customers can conduct high-quality monitoring of information more independently.


Real-time and detailed reporting

  • Comprehensive presentation of commercial and quality data
  • Graphical presentation of results with interactive charts
  • Advanced filter function with high granularity
  • Sophisticated drill-down possibilities
  • Export statistics as Pivot Table for further analysis
sms platform statistics real-time detailed reporting
SMS platform message log browse CDRs

Message Log

Browse your CDRs in real-time for each message

  • PDU Logs for accelerated message troubleshooting, downloadable in JSON
  • Filter the messages by period, routing, content and DLRs
  • Ultrafast detection of messages which should be analysed
  • Possibility of saving chosen set of filtering options as a preset
  • Detailed, complete, and comprehensive data presentation
  • Download detailed logs for up to 2’000 messages at once
  • Detailed list of error codes


Fast and individual export of detailed CDRs

SMS platform reporting fast export of CDRs
SMS platform support tools

Testing Manager

Reliable testing for more accurate results

  • DLR testing: test any number «on the fly» to check DLR results
  • HLR/MNP testing: test any number to verify HLR/MNP results
  • Open to connect easily any 3rd Party Testing Solution

Overview of the full platform performance

  • Possibility of defining own dashboards
  • Live updates of the platform status
  • Loki dashboard for showing information on connection logs
  • Status indicator showing if the connection is successfully or unsuccessfully established
  • Real-time monitoring of SMPP connections, HTTP, gates, queues, time, traffic volumes and MO traffic
SMS platform grafana monitoring
SMS platform session and queue monitoring

Session and Queue Monitoring

Successful supervision of sessions and queues

  • (Re)start customer and supplier sessions with a click of a button
  • Track Customers’/Suppliers’ connection status with detailed information
  • Track Suppliers’ traffic queue
  • Monitor MNP queries’ queue for MNP suppliers

Track and easily manage all detected campaigns

  • Manage the campaign’s status, classify the campaign by setting a message classification, and set priority
  • Notice spam campaigns and set specific routing rules for those campaigns
  • Filter campaigns based on the number of total messages for better insight into the traffic
  • Determine the origins of the campaigns based on the respective customers
  • Analyse the metrics to make informed decisions and optimize your messaging and strategies

SMS Filter

Filtering options based on numerous variables

  • Content filter for detecting and blocking unsolicited messages
  • Destination filter: SMS are filtered based on recipient lists
  • Originating filter: SMS are filtered based on Sender ID list
  • Content filter: SMS are filtered based on message text
  • Individual filter: SMS can be filtered based on your own rules

Built for professional

Messaging Technologists

Let us help you find the best solution

for your messaging business.

Security operations

Manage the entire messaging business from a highly secure platform!

HORISEN SMS Platform is a messaging technology solution built according to the highest security standards and it is being continuously monitored for any possible vulnerabilities.

Highest Security Standards

Highly protected platform 

  • GDPR compliant
  • Data is hosted on HORISEN cloud environment in DC in Switzerland
  • Servers are collocated in a bank-certified data centres
  • State-of-the-art layered security measures applied to protect the platform
  • Redundant DDoS Protection on ISPs level (to receive only cleaned IP traffic)
  • Connections are restricted by IP address, only trusted IPs allowed
  • VPN connectivity is available on request
  • IPSec and TLS connections for customers as security best practice

24/7 managed SMS Platform

  • Extremely robust and reliable platform
  • High availability through multiple redundancy (no signal point of failure)
  • System with 99.999% availability
  • No downtime even during maintenance of the platform
  • Auto-rebinding process if a connection is down
  • Fast and competent technical support service
  • 24/7 availability of our professional support team
  • Hands-on system maintenance, problem detection, and problem-solving
  • Internal watchdog monitors automatically repair system issues



  • HTTP(S) SMS API: Send SMS and receive Delivery Reports over the HTTP/HTTPs protocols
  • HTTP MNP API: Discover Mobile Number Portability information about given MSISDN
  • CDR Export API: Schedule the export of CDR files in CSV format
  • Inbound SMS API: Provides real-time MO SMS forwarding to the 3rd-party system
  • Premium Transit API: Provides receiving of MO SMS messages and sending of MT SMS messages via standard HTTP protocol
  • Finance Document API: Access all financial documents easily
  • Traffic Report API: Create traffic reports for the BULK SMS API


  • Protocols for connecting customers: SMPP, SMPP over SSL, HTTPs
  • Protocols for connecting suppliers: SMPP, SMPP over SSL
  • SS7 Protocol: SIGTRAN
  • Protocols for MNP: HTTPs, ENUM