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From campaign optimization to security automation, the company is taking a deliberate, pragmatic approach to becoming a fully AI-driven messaging technology provider. To explore what this transformation really looks like in practice, we spoke with Stefan Wüthrich, Chief Product Officer at HORISEN, about how the company is bringing its AI vision to life.
A Telco Perspective: The shift from static, one-way communication to dynamic, two-way conversations is well underway, reshaping how businesses connect with their customers.
One-way messaging is no longer enough. Customers expect instant, two-way conversations on the channels they trust and use daily.
In a world that moves at the speed of a swipe, customers expect answers now – and not just from you, but from every brand they interact with.
Put yourself in the customer’s shoes and imagine: You receive a promotional message. It’s generic, irrelevant, and disrupts your day. You ignore it. Now, contrast that with a message that arrives just as you’re considering a purchase – personalized, engaging, and tailored to your needs.
For years, Meta has been pouring billions of dollars into messaging, believing that private conversations hold the key to the future of digital communication. And now, that bet is finally paying off.
While building your own platform might have seemed like the better choice initially, you’ve wisely opted for a solution that lets you focus on growing your business, not reinventing the wheel. By choosing to buy a ready-made messaging software solution, you’ve taken a decisive step toward saving time, money, and resources.
You want to start a messaging business, or maybe your current messaging business is growing rapidly, and you need a more robust, scalable solution.
As we step confidently into 2025, it’s only fitting to look back at the journey that brought us here. Reflecting on 2024, a year filled with innovation, accomplishments, and milestones, allows us to honour its significance and build upon its legacy as we set new goals for the future.