SMS is a highly reliable communication channel
Thanks to the widespread use of mobile phones around the world, SMS marketing is still a vital strategy in the marketing industry. According to Statista, almost 92% of the global population owned a mobile phone in 2022, making Short Message Service a popular channel for marketers to send campaigns, promotions, news, and updates to customers who have opted in.
This fast-moving world makes companies struggle to target customers on the go, making SMS marketing an increasingly prevalent method. It is a direct and immediate tool, with a 160-character limit per message, which encourages marketers to be brief and clear. SMS marketing is also an effective way to obtain customer feedback, allowing companies to stay connected with their target audience.
Here we provide you with the reasons why you should use SMS for communication with your customers.
First of all, SMS is delivered immediately and as such, it represents an incredibly fast and efficient way to reach your target audience. Having in mind that 90% of messages are read within 3 minutes from the moment they are received, businesses can expect to see immediate results when using SMS for their marketing.
Second of all, SMS has a high level of personalization as it is delivered directly to customers’ mobile phones, which are always within their arm’s reach. Personalized communication can easily capture your customers’ attention and engage with them deeper, improving CX and increasing customer satisfaction.
Next, Bulk SMS messaging is a highly cost-effective marketing method, offering affordable results that are hard to beat compared to traditional marketing channels such as TV, radio, and print media.
With its global reach, SMS is still the most popular channel. Its simplicity and straightforward communication method are universally recognized and understood. With a 160-character limit, SMS messages are concise and to the point, making them an effective way to communicate with your audience. Moreover, you can laser-target specific groups of people with tailored marketing messages thus helping to boost sales and improve communication with your customers and prospects.
SMS is an excellent timesaving tool since messages can be scheduled and sent to large groups of people simultaneously, allowing you to focus on other areas of your business. With SMS, you can quickly and easily engage with your customers without the need for face-to-face meetings or phone calls. Additionally, SMS campaigns are easily trackable, allowing you to measure their success and optimize your future campaigns for even better results.
And last but not least important, SMS is a highly reliable communication channel that offers high delivery rates. With SMS, you can be confident that your messages will be delivered safely and efficiently to your target audience.
With HORISEN award-winning Messaging Suite, you can rest assured that your SMS marketing will take the next step. With our turn-key solutions for SMS campaigns as well as SMS wholesale and retail business, you can be sure that your messaging business can make the leap and thrive in the industry.