HORISEN Blog

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Apple Embraces RCS

Apple Embraces RCS

In a surprising move, last week, Apple announced its plans to integrate Rich Communication Services (RCS) into the iPhone, scheduled for release next year. This revelation marks a significant step forward in messaging communications for Apple users, aligning with the global standard set by the GSM Association.

A Versatile Solution for Wholesale Messaging Business

A Versatile Solution for Wholesale Messaging Business

HORISEN SMS Platform represents a versatile, powerful, and user-friendly solution for wholesale SMS businesses. Its extensive capabilities, routing efficiency, and flexibility make it a top choice for businesses looking to thrive in the dynamic SMS industry.

Transforming Customer Experience

Transforming Customer Experience

Amidst the ever-evolving landscape of messaging technology, providing an unparalleled customer experience is the Holy Grail, and HORISEN is the company that truly exemplifies this principle. With over two decades of expertise in the messaging industry, HORISEN has redefined the landscape, revolutionizing how businesses engage with their customers. As a one-stop shop for managing wholesale and retail messaging, our cutting-edge solutions have earned them a well-deserved reputation as pioneers of state-of-the-art CX.

Mastering Messaging

Mastering Messaging

The days of contacting a business by voice, letter or in person are gone; today messaging lies at the heart of business-to-consumer interaction. But with that comes challenges.

ChatGPT and Large Language Models Will Change Business Messaging

ChatGPT and Large Language Models Will Change Business Messaging

How generative AI is changing how service, sales, and marketing teams communicate? 55 percent of organizations are piloting or in production mode with generative AI (GenAI). The business functions with the highest adoption rates are: software development, marketing, customer service, and sales.

Making the Most of Business Messaging

Making the Most of Business Messaging

Today’s Business Messaging enables customers to initiate contact with brands while also allowing brands to proactively communicate with customers. Instead of one-sided messages like advertisements or mass email campaigns, these channels facilitate interactive, two-way conversations.