This is a question that has occupied me for quite some time: who should lead a company – the builder or the seller?
The answer is often presented as a binary choice, but in reality, the situation is far more nuanced.
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What 25 Years Really Means
HORISEN is officially in its 25th year – a milestone that represents far more than time.
It represents the people who shaped the journey, grew with the company, and continue to move it forward every day.
The Sunk Cost Trap in Messaging Technology
“We can’t change direction now. We’ve already invested too much.”
You hear it when someone keeps repairing a car that should have been replaced two invoices ago.
When Cheaper Is Always an Option
Let’s be honest: in any industry, price is always part of the conversation. The messaging industry is no exception.
Keeping Our Own Direction
The messaging industry evolves quickly, but long-term technology is not built by following every trend. In this CEO Blog, HORISEN CEO Fabrizio Salanitri reflects on independence, consistency, and why keeping your own voice matters after 25 years in telecom.
Why Awards Matter to Us
We do not build products primarily to win awards. We build them to solve real problems for our customers.
A New Year, 25 Years of HORISEN, and a New Conversation
This blog marks the beginning of the HORISEN CEO Blog – a space created to share perspectives shaped by more than two decades of building technology in the telecom industry.