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Omnichannel CX in a Mobile-First World

Omnichannel CX in a Mobile-First World

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“Omnichannel CX in a Mobile-First World” by HORISEN’s CEO, Fabrizio Salanitri has been published in the latest issue of Pipeline Magazine.

In today’s fast-paced world, companies find it challenging to reach customers who are constantly on the move. Therefore, omnichannel has become a necessary approach that allows companies to maintain connections with their target audience.

Read the article in Pipeline Magazine and find out more about the topic.

Omnichannel CX in a Mobile-First World

Latest entries in this category:

Apple Embraces RCS

Apple Embraces RCS

In a surprising move, last week, Apple announced its plans to integrate Rich Communication Services (RCS) into the iPhone, scheduled for release next year. This revelation marks a significant step forward in messaging communications for Apple users, aligning with the global standard set by the GSM Association.

Mastering Messaging

Mastering Messaging

The days of contacting a business by voice, letter or in person are gone; today messaging lies at the heart of business-to-consumer interaction. But with that comes challenges.

Making the Most of Business Messaging

Making the Most of Business Messaging

Today’s Business Messaging enables customers to initiate contact with brands while also allowing brands to proactively communicate with customers. Instead of one-sided messages like advertisements or mass email campaigns, these channels facilitate interactive, two-way conversations.

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The Power of APIfication

The Power of APIfication

The integration of systems and the fluid exchange of information stand as pillars of success in modern business. As a result, the evolution of SMS trading businesses has witnessed a pivotal shift towards APIfication.

The Role of Vendor-Neutral Platforms

The Role of Vendor-Neutral Platforms

As the messaging landscape undergoes transformation, the role of vendor-neutral platforms becomes dominant, offering telcos the tools they need to navigate challenges, stay competitive, and thrive in the ever-changing world of messaging connectivity.