In a surprising move, last week, Apple announced its plans to integrate Rich Communication Services (RCS) into the iPhone, scheduled for release next year. This revelation marks a significant step forward in messaging communications for Apple users, aligning with the global standard set by the GSM Association.
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HORISEN team is attending GCCM Middle East
After European coastal gems Madrid, Marbella, Šibenik, HORISEN team is looking forward to Muscat.
The Power of Innovation
Customer behavior and preferences are constantly evolving in the fast-paced world of marketing and communications. With customers interacting with brands across multiple platforms, delivering the right message at the right time has become a complex challenge.
10 Reasons Why You Should Use Business Messenger in 2023
The article is only a sneak peek of what Business Messenger does and the benefits it brings. The following ten reasons to consider purchasing the solution delve much deeper.
How to Choose the Right Business Messaging Platform?
As a variety of business messaging platforms are available in the market, the question arises:
What are the features that make a business messaging platform a perfect fit for your business?
ChatGPT – the future of business messaging?
It seems that the new era of technological innovation has begun with artificial intelligence (AI) technology using deep learning algorithms to generate human-like texts.
Omnichannel CX in a Mobile-First World
“Omnichannel CX in a Mobile-First World” by HORISEN’s CEO, Fabrizio Salanitri has been published in the latest issue of Pipeline Magazine.
HORISEN Business Messenger Review
“HORISEN Business Messenger Review: Much More Than a Messaging Solution” has been published by CX Today.
The review characterizes HORISEN Business Messenger as a platform that “brings together cloud technologies to help companies communicate with their customers across various channels like messaging apps, social media platforms, and other channels.
SMS marketing – old but gold
SMS marketing is an important strategy in today’s marketing industry as the majority of people worldwide own a mobile phone.