SMS marketing is an important strategy in today’s marketing industry as the majority of people worldwide own a mobile phone.
Tag: Omnichannel
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Telegram takes messaging marketing to the next level
With HORISEN Business Messenger, marketers can take full advantage of Telegram options and maximize business performance.
Omnichannel – talk to clients through their preferred channel
HORISEN Business Messenger orchestrates seamless communication across various messaging channels.
Manage full customer life cycle with Telegram
At first sight, among countless messaging apps, how this one could follow the giants along the way of instant messaging, on the already saturated market? Let’s mention some – secure encryption, fast messaging speed, cute stickers (easy to create even on your own), the ability to send non-compressed files, so what’s not to love? Last month Telegram reached 500 million users and this growth seems unstoppable.
OTT vs. Bulk SMS
Although we witness a serious rise in popularity of Over-The-Top (OTT) instant messaging apps like WhatsApp, more than 50% of WhatsApp users still think that SMS will always be an essential form of communication for them. And more importantly, OTT messaging services don’t allow users to send messages in bulk which puts SMS on the top of the list of the most useful marketing tools.