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Inside the CPaaS Market with HORISEN’s CEO

Inside the CPaaS Market with HORISEN’s CEO

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User-friendly and highly scalable CPaaS solutions

“Inside the CPaaS Market with HORISEN’s CEO” with Fabrizio Salanitri hosted by Tom Wright from UC Today is the interview discussing the key differences between a CPaaS enabler and provider, the trends driving huge growth in the CPaaS space as well as where HORISEN is placing its bets.

Watch the interview and find out more about CPaaS market tendencies, what opportunities it represents for HORISEN and why developing user-friendly and highly scalable CPaaS solutions is extremely important in the messaging business.

 

Build vs. buying software

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Apple Embraces RCS

Apple Embraces RCS

In a surprising move, last week, Apple announced its plans to integrate Rich Communication Services (RCS) into the iPhone, scheduled for release next year. This revelation marks a significant step forward in messaging communications for Apple users, aligning with the global standard set by the GSM Association.

Mastering Messaging

Mastering Messaging

The days of contacting a business by voice, letter or in person are gone; today messaging lies at the heart of business-to-consumer interaction. But with that comes challenges.

Making the Most of Business Messaging

Making the Most of Business Messaging

Today’s Business Messaging enables customers to initiate contact with brands while also allowing brands to proactively communicate with customers. Instead of one-sided messages like advertisements or mass email campaigns, these channels facilitate interactive, two-way conversations.

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SMS Vulnerabilities

SMS Vulnerabilities

Find out how fraudsters may try to attack enterprises and their customers via SMS attacks. These days, person-to-person (P2P) conversations rarely happen on SMS. Just look through your text messages; very few will be from friends and family.

The Power of APIfication

The Power of APIfication

The integration of systems and the fluid exchange of information stand as pillars of success in modern business. As a result, the evolution of SMS trading businesses has witnessed a pivotal shift towards APIfication.