HORISEN has just won the prestigious GCCM award for the “Best SMS Platform Provider” at this year’s GCCM Awards Event in Berlin. The GCCM prize was awarded to us at the Central and Eastern Europe 2017 GCCM on 20th June in Berlin. The award was received by our CEO Mr. Fabrizio Salanitri.

SMS is the most effective direct marketing channel. SMS has 98% open rate and 36% click-through rate. Compared to email, with 22% open rate and just 2.9% CTR, there is no doubt that SMS is the best direct marketing channel for brands and retailers. With this numbers it is clear that sending text messages is a great return of investment.