“What’s on the HORISEN for messaging” interview with HORISEN’s CEO, Fabrizio Salanitri has been published in the latest issue of Telemedia Magazine. Business messaging has become an intense business. Following the pandemic, more consumers than ever are engaging with brands and merchants through digital channels – and that has meant business have had to transform how they interact. But who is making it happen and what trends are shaping the industry? Read how HORISEN “builds planes for the messaging industry so others can fly”, who messaging technologists are and find out what is the key to success for a messaging technology provider.

“The rise of messaging technology” interview with HORISEN’s CEO, Fabrizio Salanitri has been published in the October-November issue of GCCM Magazine. We are witnessing an extreme increase of messaging nowadays. In today’s mobile-first world, people expect immediate and concise ways of communication, they want to send rich media and be the center of communication. Messaging makes it all possible so no surprise that it became an integral part of people’s daily lives worldwide. With this meteoric increase of messaging, messaging technology is advancing at a rapid pace.

Two-way communication is a conversation between two parties – people between themselves or people and chatbots. As simple as that. It is not a one-way street as both parties need to be involved in the conversation passing on the message or sharing the information. As bilateral communication has always been an integral part of our society, it has also become an integral part of business strategies when experienced professionals realized that building a strong relationship with their customers, rather than having one-way communication with them, is a foundation of a successful business.

Over the past few decades, marketing has evolved from the simple act of notifying prospective customers about a particular product or service to a much more sophisticated and complex act of interaction with potential customers via various channels. SMS marketing is an important strategy in today’s marketing industry as the vast majority of people all over the world own a mobile phone of some kind.

As technology advances every day, customer expectations rise so businesses face new challenges in their marketing approach. Knowing the fact that exceptional customer experience is essential for the long-term success of a business, marketers underline the importance of consistent experience in every interaction with customers across multiple channels.

The extensive use of technology tools in everyday business has significantly improved business performance and increased efficiency in all industry sectors. It has also changed the way of interaction between businesses and their customers emphasizing the importance of additional marketing efforts to enhance customer experience. This customer-centric prospect guarantees companies a huge advantage over their competition and leads to successful business performance.

With the integration of technology into modern business, companies striving to stay highly competitive in the market have to think of new and innovative ways to adapt to market changes as well as to changes in customers’ demands. In order to do so, most enterprises decide to invest in innovative tools to improve efficiency and profitability.  With Covid-19 pandemic-influenced lockdowns in 2020 and 2021, the importance of cloud-based communication platforms became even more apparent since businesses were struggling to maintain continuous contact with their customers. The need for cloud-based communication platforms that improve connectivity between companies, customers as well as applications, increased drastically in this period.

Key advantages of buying messaging software Make the right decision – buy software and save your resources for day-to-day business With most businesses heavily relying on technology nowadays, “buy or build” has become one of the most popular discussion topics in the software industry. The question boosts debate among specialists in this field highlighting the advantages and disadvantages of both solutions.

Berlin – Carrier Community Europe 2022 GCCM: Panel Discussions & Knowledge Session on “Latest Technological Innovation and Development in the Messaging landscape” took place on 22 June 2022 within the 9th annual Europe 2022 GCCM. With Fabrizio Salanitri, the CEO of HORISEN as a moderator of the discussion and panelists, top experts in telecommunications field, the session covered key issues regarding the latest technological innovations and development in the messaging landscape.

Berlin – Carrier Community Global Awards 2022: The sixth annual CC-Global Awards recognizing innovations and achievements in the telecommunications industry worldwide, took place on 23 June 2022 in Berlin where HORISEN was granted three awards for the sixth time in a row. HORISEN was among 43 winning companies attending this exclusive hybrid event and celebrating its achievements in the field of telecommunications.  As a product house of powerful messaging technology solutions with more than 20 years of hands-on experience in the industry, HORISEN was awarded as the Best SMS Platform Provider “Wholesale Solution”, Best Global SMS Platform Provider “Retail solution” and as the Best Innovative Application Provider.