HORISEN Blog
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HORISEN Compliance Paper
“Meeting NIS 2 and DORA Requirements in the CPaaS Industry”
For messaging technology providers, adhering to top security standards like NIS 2 and DORA is vital for ensuring trust and data protection. HORISEN’s experts have prepared a comprehensive document featuring a gap analysis and our roadmap to achieving full compliance with the industry’s highest security standards.
Click here to access the entire document and guide your messaging business toward unparalleled security and compliance excellence.
HORISEN Whitepaper
“Vendor-Neutral Messaging Platforms”
Messaging platform vendors are offering vendor-neutral messaging platforms combined with smart tools, and telcos can use these to more easily, quickly, and effectively engage with enterprise customers directly to generate revenue from app-to-person (A2P) SMS and SMS Internet of Things (IoT).
Click here to access the entire white-paper and help your messaging business soar into a new era of messaging connectivity.
From Email to Omnichannel Messaging
On October 29, 1969, a message containing just two letters “LO” was sent from UCLA to the Stanford Research Institute.
Modularity as the Foundation of Future-Proof Messaging
One Platform at a TimeMessaging technology sits at the very core of modern telecom operations and its the ability to adapt and scale heavily is no longer optional – it is a necessity. For mobile network operators, virtual operators, and wholesale providers, success...
Inside HORISEN’s AI Philosophy
Artificial intelligence (AI) is no longer just a buzzword – it has become a core driver of how companies build, deliver, and evolve.
HORISEN defines messaging excellence in 2025
Antonio Meucci Global Telco Awards 2025: At last week’s Antonio Meucci Global Telco Awards in Madrid, HORISEN’s Business Messenger was honored as “Best Enterprise Messaging Platform.”
Discover the power of HORISEN solutions at WTM Marbella 2025
We have just returned from Madrid and are already gearing up for World Telemedia 2025!
The HORISEN team is excited to be back in Spain for another vibrant event where we will help you discover the perfect solution tailored to your needs to elevate your messaging business.
What it means to be an AI-driven Messaging Technology Provider
From campaign optimization to security automation, the company is taking a deliberate, pragmatic approach to becoming a fully AI-driven messaging technology provider. To explore what this transformation really looks like in practice, we spoke with Stefan Wüthrich, Chief Product Officer at HORISEN, about how the company is bringing its AI vision to life.
WWC 2025: Meet the HORISEN team
Join HORISEN at booths 8 & 9 during WWC – Wholesale World Congress, where we will be showcasing our cutting-edge Messaging Ecosystem – modular platforms built to reign among the most powerful solutions in messaging technology.
HORISEN is attending BATIC Bali 2025
Bali is more than just a paradise of serene landscapes, tranquil temples, and calming ocean breeze – it’s a place that brings peace of mind. This August, it also becomes the gathering point for telecom professionals at BATIC – Bali Annual Telkom International Conference.
Three awards for HORISEN in Berlin
At prestigious CCGA Ceremony – an event that celebrates excellence and innovation in the global telecommunications industry – HORISEN was honored with three awards, reinforcing its leadership in messaging technology for the ninth consecutive year.
HORISEN joins industry leaders at GCCM 2025
As every year, HORISEN is looking forward to participating in GCCM Europe 2025, hosted by Carrier Community in Berlin – one of the key global gatherings for the wholesale telecom industry.
Compliance Starts With People
HORISEN’s approach to compliance and information security and privacy proves that being proactive, not reactive, is the only way forward. With continuous investment in both regulatory alignment and internal education, the company is not only meeting today’s challenges — it is preparing for tomorrow’s.
Automated Real-Time Messaging Campaigns with Real-Life Impact
HORISEN has introduced a new approach to real-time omnichannel campaign management, helping telcos actively support public service communication.
HORISEN team is attending ITW 2025
From SMS and SS7 to MNP and Business Messaging, HORISEN continues to drive innovation and empower messaging businesses with cutting-edge technology. That’s why ITW remains a key stop on our annual journey.
Transforming Business Messaging into Opportunity
A Telco Perspective: The shift from static, one-way communication to dynamic, two-way conversations is well underway, reshaping how businesses connect with their customers.
From Missed Opportunities to Meaningful Conversations
One-way messaging is no longer enough. Customers expect instant, two-way conversations on the channels they trust and use daily.
Why One-Way Communication Is Costing You Customers
In a world that moves at the speed of a swipe, customers expect answers now – and not just from you, but from every brand they interact with.
HORISEN at WAS21: Networking, Partnerships, and the Evolution of Messaging
Our event year started in Dubai with incredibly productive meetings, and we are excited to be back for another round of productive conversations at WAS21.
Strategic Campaign Management
Put yourself in the customer’s shoes and imagine: You receive a promotional message. It’s generic, irrelevant, and disrupts your day. You ignore it. Now, contrast that with a message that arrives just as you’re considering a purchase – personalized, engaging, and tailored to your needs.
HORISEN at AWC Miami: Unveiling All-in-One Messaging Solutions
This March, the telecom industry gathers for AWC – and HORISEN is ready to be part of the telco melting pot!
Meta’s Big Bet on Messaging is Paying Off
For years, Meta has been pouring billions of dollars into messaging, believing that private conversations hold the key to the future of digital communication. And now, that bet is finally paying off.
The Future of In-Flight Connectivity
Staying connected is no longer a luxury – it’s an expectation. Whether on the ground or in the air, passengers demand seamless communication, and airlines are taking note.
Why Messaging Technology Should Never Compromise on Security
Recent reports have uncovered alarming security breaches in US telecommunications networks, where state-sponsored hackers have managed to infiltrate critical infrastructure.
The Secret Weapon Behind Every Successful Messaging Business
While building your own platform might have seemed like the better choice initially, you’ve wisely opted for a solution that lets you focus on growing your business, not reinventing the wheel. By choosing to buy a ready-made messaging software solution, you’ve taken a decisive step toward saving time, money, and resources.
HORISEN Brings Messaging Excellence to Capacity Middle East 2025
The HORISEN team is excited to return this February for the Capacity Middle East event.
Satellite Messaging and Its Role in Scaling the Messaging Industry
In a groundbreaking collaboration, T-Mobile US and Starlink have introduced a direct-to-cell satellite messaging service, aiming to provide connectivity in areas where traditional networks fall short.
The Build vs. Buy Dilemma in Messaging Software
You want to start a messaging business, or maybe your current messaging business is growing rapidly, and you need a more robust, scalable solution.
HORISEN’s Recap of 2024
As we step confidently into 2025, it’s only fitting to look back at the journey that brought us here. Reflecting on 2024, a year filled with innovation, accomplishments, and milestones, allows us to honour its significance and build upon its legacy as we set new goals for the future.
Enhancing Messaging Infrastructure with the SS7 Platform
An SS7 platform serves as the backbone of modern messaging infrastructure, enabling high-quality routing, seamless protocol conversion, and effective monitoring – key components for achieving reliable and efficient messaging performance.
Transforming Messaging Business with the Power of SS7
The need for reliable and efficient infrastructure is a non-negotiable asset for any messaging business. The ability to deliver SMS messages seamlessly and handle critical functions like HLR queries can set a messaging business apart from the competition, ensuring smooth and consistent global connectivity. That’s where an SS7 platform steps in – it forms the backbone of a messaging infrastructure, enabling high-quality routing, protocol conversion, and monitoring, all crucial for achieving dependable messaging performance.
Ensuring Top-Tier Security and Compliant Solutions
The amount of customer data captured online nowadays is growing at an exponential rate. Whether it’s opening a bank account, buying a train ticket, or communicating with local government authorities, users are required to share basic personal information, including payment details, email addresses, and home addresses. The more data exchanged online, the greater the risk of data breaches.
The Crucial Role of SS7 Platforms
Among the unsung heroes of this industry lies the SS7 (Signalling System 7) platform, a crucial and often overlooked infrastructure that plays a pivotal role in ensuring seamless and secure messaging services.
HORISEN Launches New Campaign Detector Module
HORISEN, a provider of messaging technology solutions with more than two decades of experience, announced the launch of one of its latest features – Campaign Detector Module. This innovative addition further solidifies the capabilities of the HORISEN SMS Platform, offering users enhanced control and insight into the traffic on their SMS Platform.
7 Ways to Transform Customer Communications with RBM Enabler
RCS Business Messaging is enabling CX teams to unlock new efficiencies and opportunities within their customer communications strategies.
Join HORISEN at GCCM Oman for award-winning Messaging Solutions!
GCCM Oman is just around the corner, and the HORISEN team can’t wait to continue our journey in dazzling Muscat.
RBM Enabler in the Age of Apple’s RCS Transformation
Apple has announced support for Rich Communication Services (RCS) in its latest iOS 18 update, rolling out in September 2024.
RCS in Customer Service
Uncover some of the use cases for RCS in customer service
As RCS became available on IOS earlier this month, the headlines centered on the opportunity for better interoperability between Android and Apple devices.
Go4Mobility Signs Strategic Partnership with HORISEN
Go4Mobility, a prominent player in mobile communications, messaging, and digital services with over 18 years of experience, has signed a strategic partnership with HORISEN, a multi-award-winning provider of messaging technology solutions.
HORISEN Secures Triple Victory at the Antonio Meucci Global Telco Awards 2024
In a night dedicated to honouring the true pioneers of telecommunications, HORISEN emerged victorious at the Antonio Meucci Global Telco Awards 2024, securing three prestigious awards. This event, which seeks to reclaim the legacy of Antonio Meucci as the founder of telecommunications, celebrates genuine innovation in the industry, and this year, HORISEN’s remarkable contributions stood out.
SMS vs. TOTP
As most of our personal and professional lives are conducted online nowadays, enhancing digital security is more critical than ever. With the rise in cybercrime targeting governments, companies, and individuals, it is evident that traditional password-only security systems are no longer sufficient.
Revolutionizing Public Transport Ticketing
HORISEN is thrilled to announce its partnership with Vodafone Germany and DIMOCO Payments, bringing forth an innovative public transportation ticketing concept powered by HORISEN’s Business Messenger Platform.
Empowering Communication in the CPaaS Industry
Seamless communication and integration have become essential for businesses striving to maintain a competitive edge.
HORISEN joins WWC Madrid 2024
Discover how HORISEN’s cutting-edge technology can revolutionize your messaging business at Wholesale World Congress (WWC) 2024 in Madrid.
Telcos Are Buying Up CPaaS Platform Providers: Why?
CPaaS platforms inject programmable voice, video, and SMS messages across enterprise applications.
To do so, they leverage operator networks, which telcos have invested big money into.
The Rise of CPaaS
Digital transformation has made the Communications Platform as a Service (CPaaS) industry experience significant growth.
Business Messaging Strategies During Big Sports Events
Business messaging is an effective strategy for engaging audiences during international multi-sport events.
Understanding CPaaS
What is CPaaS?
Communications Platform-as-a-Service is a specialized form of Platform-as-a-Service (PaaS) that enables businesses to seamlessly integrate communication features such as voice, video, and messaging into their existing applications.
Empowering Messaging Businesses
Choosing the right messaging platform is a critical decision that can shape the course of a company’s success.
Why to Invest in the CPaaS Market
The CPaaS market has been experiencing remarkable growth and is poised for even greater expansion in the coming years.
HORISEN Triumphs at CC-GLOBAL AWARDS 2024, Securing Best Innovative CPaaS Provider Award
Berlin, EUROPE 2024 GCCM – Carrier Community Global Awards 2024: HORISEN proudly took home two prestigious awards on June 12, 2024 at the CC-Global Awards 2024.
The Impact of Apple’s Embrace of RCS on Business Messaging
Apple’s embrace of RCS marks a key moment in the evolution of mobile messaging, particularly in the area of A2P communication.
HORISEN CEO Named in Top 25 of ROCCO 100 Awards
Fabrizio Salanitri, the founder and CEO at HORISEN, was recognized by the telco community, rising to an impressive 8th position on the ROCCO ladder.
HORISEN is attending GCCM in Berlin 2024
Following the events we participated in the Middle East, South America, the USA, Asia and Europe, we are excited to continue our journey at EUROPE 2024 GCCM, where we always feel at home.
HORISEN Selects the Greenest Data Centre in Switzerland
HORISEN has unveiled its latest strategic initiative: the expansion of its geo-redundancy infrastructure by selecting a Tier IV data centre in Switzerland.
HORISEN at UC Today Marketplace 2024
We are thrilled to be part of UC Today Marketplace 2024 that serves as a comprehensive platform where you can explore the latest innovations from top vendors in the UC industry.
Discover the Power of HORISEN solutions at ITW 2024
Let’s connect and propel your messaging business forward together!
See you at ITW!
SMS Vulnerabilities
Find out how fraudsters may try to attack enterprises and their customers via SMS attacks. These days, person-to-person (P2P) conversations rarely happen on SMS. Just look through your text messages; very few will be from friends and family.
HORISEN welcomes a new Messaging Superhero on board – Fibersat
HORISEN, a leading European messaging technology company, is proud to announce its collaboration with Fibersat Comunicaciones, a renowned telecommunications company based in Chile. With over 20 years of expertise in the telecommunications industry, both companies have extensive experience serving diverse clientele across Europe, the Americas, Asia, and Africa.
The Power of APIfication
The integration of systems and the fluid exchange of information stand as pillars of success in modern business. As a result, the evolution of SMS trading businesses has witnessed a pivotal shift towards APIfication.
HORISEN welcomes a new Messaging Superhero on board – C3NTRO
April 2024: C3NTRO, a world-class carrier with 25 years of expertise in the Telecom industry, has successfully concluded negotiations and formalized the agreement with HORISEN, a leading messaging technology product house.
The Role of Vendor-Neutral Platforms
As the messaging landscape undergoes transformation, the role of vendor-neutral platforms becomes dominant, offering telcos the tools they need to navigate challenges, stay competitive, and thrive in the ever-changing world of messaging connectivity.
HORISEN team is attending WAS#19 in Istanbul
Join the HORISEN team in Istanbul for GSMA WAS#19! Discover our cutting-edge, vendor-neutral messaging technology solutions.
The Essential Integration of Security in SMS Trading
Nowadays, the security of information takes precedence particularly in the digital sphere, especially within professional messaging businesses where seamless communication is imperative.
The Importance of SMS in Powering the IoT Industry
Within the evolving landscape of the Internet of Things (IoT), SMS (Short Message Service) proves to be a pivotal force, continuing to have significant influence in connecting devices and enabling seamless communication within the IoT ecosystem.
The Crucial Role of Comprehensive Trading Operations
In professional messaging businesses, the efficient and integrated management of SMS trading operations is an integral element for achieving success.
Messaging Technology Evolution
The messaging technology landscape offers a diverse range of solutions. To stand out in this competitive market, organizations must focus on three critical elements: architecture, features, and user experience.
Discover the Power of HORISEN solutions at AWC 2024
Americas Wholesale Congress, here comes HORISEN! We are excited to announce that we are attending the AWC event in Miami this March.
HORISEN team is attending Capacity LATAM 2024
We are excited to meet our telco partners from Latin America and introduce them to our vendor-neutral Messaging Suite.
Omnichannel Messaging Platforms
Deep dive into the fundamentals of omnichannel messaging platforms and the customer experience problems they help to overcome.
A One-Stop Shop Approach
HORISEN maintains a one-stop shop approach, providing telcos with vendor-neutral messaging platforms. They empower telcos to enhance their operations with increased efficiency, consistency, and overall value.
A Holistic Approach to Monitoring
The significance of an SMS trading solution lies not just in its robust messaging capabilities but in its ability to provide a 360-degree view of the SMS trading business through a singular, user-friendly interface.
Robustness of HORISEN SMS Platform’s Traffic Operations
HORISEN SMS Platform’s suite of features is not just a toolset but a comprehensive turnkey solution, enabling users to efficiently manage their SMS operations, fine-tune pricing strategies, and optimize message routing for maximum delivery efficiency.
The Power of Cloud-Based Messaging Platforms in Telecom
Cloud-based messaging platforms have emerged as a strategic imperative, providing the necessary flexibility and cost-effectiveness. HORISEN Platforms stand out as a holistic solution, offering a robust suite of tools and services.
Understanding the Backbone of HORISEN SMS Platform – Routing
At the core of HORISEN SMS platform is its routing feature, a versatile tool that provides unparalleled control and customization over message transmission. It offers fully flexible, sales-driven routing and a powerful, laser-precise, rule-based routing editor.
With More Powerful Data and Devices Come New Security Risks
As telcos get to grips with messaging vulnerabilities and other emerging security challenges, they have recognized several opportunities to quell such concerns. Thankfully, HORISEN offers telcos messaging technology they can trust, allowing them to provide customers with secure messaging services.
HORISEN joins Capacity Middle East in Dubai
The HORISEN team is gearing up for our visit to UAE this February at Capacity Middle East 2024.
HORISEN’s Recap of 2023
As we said goodbye to 2023, it’s time to reflect on the incredible journey that has been the past 12 months for HORISEN, the home of messaging technology and award-winning product house.
HORISEN Triumphs with Multiple Awards in 2023
The recognitions from the Antonio Meucci Global Telco Awards and the CC-Global Awards 2023, affirm HORISEN’s position as a leader in the telecommunications and messaging technology sector.
We Build Planes for Others to Fly
The art of communication has evolved from simple face-to-face conversations to complex digital interactions that go beyond geographical boundaries. One industry that has taken center stage in this evolution is the messaging industry that enables us to convey thoughts, emotions, and information.
HORISEN is attending Capacity Asia 2023
We are looking forward to the opportunity to connect with decision-makers from the entirety of the region’s digital infrastructure ecosystem.
22 Years of Innovation and Growth in the Messaging Technology World
In the year 2001, the seeds of our journey were sown with a visionary idea to revolutionize SMS communication. Fuelled by the passion for marketing through SMS and the endless possibilities of browser-based applications, we founded HORISEN with a clear mission in mind – to enable users to send SMS via a user-friendly browser application.
Apple Embraces RCS
In a surprising move, last week, Apple announced its plans to integrate Rich Communication Services (RCS) into the iPhone, scheduled for release next year. This revelation marks a significant step forward in messaging communications for Apple users, aligning with the global standard set by the GSM Association.
A Versatile Solution for Wholesale Messaging Business
HORISEN SMS Platform represents a versatile, powerful, and user-friendly solution for wholesale SMS businesses. Its extensive capabilities, routing efficiency, and flexibility make it a top choice for businesses looking to thrive in the dynamic SMS industry.
Discover the Power of HORISEN solutions at LAWC 2023
Pay a visit to HORISEN’s booth 18 at Latin America Wholesale Congress in Buenos Aires.
Transforming Customer Experience
Amidst the ever-evolving landscape of messaging technology, providing an unparalleled customer experience is the Holy Grail, and HORISEN is the company that truly exemplifies this principle. With over two decades of expertise in the messaging industry, HORISEN has redefined the landscape, revolutionizing how businesses engage with their customers. As a one-stop shop for managing wholesale and retail messaging, our cutting-edge solutions have earned them a well-deserved reputation as pioneers of state-of-the-art CX.
Mastering Messaging
The days of contacting a business by voice, letter or in person are gone; today messaging lies at the heart of business-to-consumer interaction. But with that comes challenges.
HORISEN is attending TWA 2023
Telecoms World Asia is approaching and the HORISEN team is excited to fly to Bangkok this November!
ChatGPT and Large Language Models Will Change Business Messaging
How generative AI is changing how service, sales, and marketing teams communicate? 55 percent of organizations are piloting or in production mode with generative AI (GenAI). The business functions with the highest adoption rates are: software development, marketing, customer service, and sales.
Making the Most of Business Messaging
Today’s Business Messaging enables customers to initiate contact with brands while also allowing brands to proactively communicate with customers. Instead of one-sided messages like advertisements or mass email campaigns, these channels facilitate interactive, two-way conversations.
HORISEN team is attending GCCM Middle East
After European coastal gems Madrid, Marbella, Šibenik, HORISEN team is looking forward to Muscat.
Dos and Don’ts of Comprehensive Software Training with HORISEN
Comprehensive software training is crucial for maximizing the value of messaging technology solutions and empowering users to leverage their full potential.
Revolutionizing the SMS Market
The SMS market is undergoing rapid expansion, prompting businesses to seek adaptable solutions that can navigate the challenges within this evolving landscape. Amid this scenario, technology vendors are devising strategies to develop solutions that support growth, offering a robust base with highly scalable architecture. However, these endeavours often come with significant challenges.
HORISEN welcomes a new messaging superhero on board – A1
September 2023: A1 Group, a leading communications provider in the CEE region, has completed negotiations and signed an agreement with HORISEN, a multi-award-winning messaging technology product house.
Wholesale World Congress
The WWC is the largest meeting conference for Wholesale SMS globally and it is attended by the most important wholesale telecom industry players – from carriers, mobile/wireless operators, ISPs, VoIP providers to technology partners from the SMS, voice, data satellite, etc.
Antonio Meucci Global Telco Awards 2023
Antonio Meucci Global Telco Awards took place on 20 September 2023 in Madrid where HORISEN was awarded with two prestigious awards “Best Wholesale Messaging Platform” and “Best Training Department”.
Standing Out in a Crowded Messaging Technology Market
The market is flooded with numerous messaging technology solutions that “kinda all do the same thing”. But is that the case?
Enterprise SMS
Consider the past and present of SMS to predict its enterprise applications of tomorrow. From the first computer-to-computer message sent in 1969 to the bustling digital age, one form of communication has stood the test of time and transformed the way we interact: SMS.
Revolutionizing Marketing and Communications Technology
The world of marketing and communications is undergoing a remarkable transformation, fueled by the accelerated shift to digital during the pandemic. As consumers flock to online channels, businesses are seeking innovative ways to communicate effectively.
HORISEN is attending WWC 2023
The Wholesale Telecom Industry is converging in Madrid, and HORISEN is at the forefront as the HOME OF MESSAGING TECHNOLOGY!
HORISEN welcomes a new Messaging Superhero on board – HGC
August 2023: HORISEN, an award-winning messaging technology product house signed an agreement with HGC Global Communications Limited a fully-fledged award-winning ICT service provider and network operator with extensive global coverage.
The Power of Innovation
Customer behavior and preferences are constantly evolving in the fast-paced world of marketing and communications. With customers interacting with brands across multiple platforms, delivering the right message at the right time has become a complex challenge.
Putting People First
To thrive in today’s business landscape, companies must embrace a customer-oriented culture, where customer experience becomes a fundamental aspect of their business strategy, values, and vision. However, it is important to recognize that the employees who shape the business strategy, values, and vision are the ones who drive this customer-centric approach.
Cost-cutting potential of MNP Lookup Service
As the messaging landscape rapidly evolves, people’s expectations for seamless communication continually rise and businesses must adapt to the highly competitive telecom industry.
Panel Discussion “Messaging Platforms”
Panel Discussions “Messaging Platforms-The Urgent Adaption to the New Messaging Wholesale or Retail, OMNI or CPaaS” took place within the 10th annual Europe 2023 GCCM.
The Best SMS Platform Provider for seventh consecutive year
HORISEN was honored with two awards for the seventh consecutive year at the annual ceremony of the CC-Global Awards. This prestigious event was held in Berlin on June 27, 2023 acknowledging outstanding innovations and accomplishments in the telecommunications industry on a global scale.
7 Fantastic Use Cases for SMS in Customer Experience
From discounts to reminders, delivery updates to customer verification – SMS is the vehicle for many CX initiatives. Recognizing this, many brands leverage the channel to enhance customer experience.
10 Reasons Why You Should Use Business Messenger in 2023
The article is only a sneak peek of what Business Messenger does and the benefits it brings. The following ten reasons to consider purchasing the solution delve much deeper.
How to Choose the Right Business Messaging Platform?
As a variety of business messaging platforms are available in the market, the question arises:
What are the features that make a business messaging platform a perfect fit for your business?
Spotlight on: CPaaS – interview with HORISEN’s CCO
HORISEN’s CCO Sabina Majerić gave an interview to Capacity Media about CPaaS potential and scalability, and how companies can make the most of using it.
HORISEN joins GCCM 2023 event in Berlin to meet prominent industry leaders
With CC Global 2023 Awards and HORISEN shortlisted for the seventh time in a row, EUROPE GCCM is the most exciting time of the event year.
HORISEN is attending Messaging & SMS World 2023
Connect with HORISEN at Messaging & SMS World, the premier event for industry leaders. Join us for two days of innovation and networking. Be part of the conversation with HORISEN, the leading player in messaging.
How to Find the Right SMS Platform?
The messaging industry is changing so rapidly. We are witnessing the rapid growth of SMS industry especially in the area of A2P messaging.
Inside the CPaaS Market with HORISEN’s CEO
“Inside the CPaaS Market with HORISEN’s CEO” it the video interview with Fabrizio Salanitri hosted by Tom Wright from UC Today .
HORISEN at UC Today Marketplace 2023
We are thrilled to be part of UC Today Marketplace 2023 launched last week.
Cloud-based vs On-premise messaging software
The increasing adoption of cloud technology has caused numerous vendors to prioritize cloud-based delivery models over on-premise solutions.
ChatGPT – the future of business messaging?
It seems that the new era of technological innovation has begun with artificial intelligence (AI) technology using deep learning algorithms to generate human-like texts.
10 reasons why SMS is a great way for customer communication
Thanks to the widespread use of mobile phones around the world, SMS marketing is still a vital strategy in the marketing industry.
Bulk SMS – starter pack
Having a remarkable open rate of 98%, SMS still reigns over the broad channel spectrum and keeps SMS marketing at the top of the ladder.
MT vs. MO messages
Have you ever wondered what is the difference between MT and MO messages?
HORISEN is attending ITW 2023
We are excited to visit Washington again and meet global executives from across the telecoms and Digital Infrastructure ecosystem.
HORISEN among Top CPaaS Vendors for 2023
HORISEN is included in the “The Top CPaaS Vendors for 2023” guide published by CX Today. The guide includes HORISEN as a CPaaS Enabler assisting “service providers in creating scalable, tailor-made solutions for communications and customer service”.
Omnichannel CX in a Mobile-First World
“Omnichannel CX in a Mobile-First World” by HORISEN’s CEO, Fabrizio Salanitri has been published in the latest issue of Pipeline Magazine.
HORISEN Business Messenger Review
“HORISEN Business Messenger Review: Much More Than a Messaging Solution” has been published by CX Today.
The review characterizes HORISEN Business Messenger as a platform that “brings together cloud technologies to help companies communicate with their customers across various channels like messaging apps, social media platforms, and other channels.
HORISEN SMS Platform Review: Turnkey SMS Solution
“HORISEN SMS Platform Review: Turnkey SMS Solution” has been published by UC Today. The review characterizes HORISEN SMS Platform as a turnkey solution that “offers unlimited growth potential and sensational strength” to messaging businesses.
HORISEN among top CPaaS Providers for 2023
HORISEN is included in the "Top CPaaS Providers" guide for 2023“Top CPaaS Providers for 2023” guide published by UC Today includes HORISEN as a “CPaaS company that offers a range of customizable products for the marketing and telecom landscapes”. The guide answers the...
HORISEN is attending CEE CEE in Opatija
HORISEN is attending CEE CEE 2023 as one of the leading conferences in South-Eastern Europe for the telecommunications industry.
HORISEN is attending AWC 2023 in Miami
SMS Platform, Business Messenger, SS7 Platform, MNP or SCCP Signalling Service – schedule a meeting with our team and come by HORISEN’s booth 7 to get more information about our products and services.
Women in tech
“We are in this together” interview with HORISEN’s CEO, Fabrizio Salanitri has been published in the latest edition of Woman in Tech Magazine.
HORISEN is attending Capacity Middle East 2023 in Dubai
There is no better place to start 2023 events than in Dubai at the crossroads of Europe, Asia, and Africa. HORISEN’s team is excited to travel to UAE this March to attend Capacity Middle East 2023 and meet the region’s key telco players.
What’s on the HORISEN for messaging?
Read how HORISEN “builds planes for the messaging industry, so others can fly” and who Messaging Technologists are.
The rise of messaging technology
“The rise of messaging technology” interview with HORISEN’s CEO, Fabrizio Salanitri has been published in the GCCM Magazine.
HORISEN SMS Platform for successful messaging business
Have you ever wondered where an SMS comes from? What is its route from the sender to the receiver?
SMS marketing – old but gold
SMS marketing is an important strategy in today’s marketing industry as the majority of people worldwide own a mobile phone.
Two-way SMS communication
Two-way communication is a conversation between two parties – people between themselves or people and chatbots.
Telegram takes messaging marketing to the next level
With HORISEN Business Messenger, marketers can take full advantage of Telegram options and maximize business performance.
Omnichannel – talk to clients through their preferred channel
HORISEN Business Messenger orchestrates seamless communication across various messaging channels.
HORISEN CPaaS solutions for powerful players
As a powerful player in this industry, HORISEN was in a good position to respond to this explosive growth of communication platforms.
“Buy or build” dilemma in the messaging software industry
Businesses today rely heavily on technology. The question “buy or build” has become one of the most popular topics of discussion.
Panel Discussion: “Latest Technological Innovation”
The Panel about “Latest Technological Innovation and Development in the Messaging landscape” took place at Europe 2022 GCCM.
HORISEN wins three awards for the sixth time at CC-Global Awards
At one of the most important awards in the telecommunications industry, HORISEN won three awards for the sixth time in a row.
Odine and HORISEN – SMS & Voice strategic partnership
Odine and HORISEN launch SMS & Voice strategic partnership for Global Operators
Cellusys partners with HORISEN
Cellusys will integrate their signalling control technology with HORISEN’s testing environment to enrich existing message tracing.
Adventures of Messaging Superheroes
Check out the adventures of Messaging Superheroes!
Manage full customer life cycle with Telegram
At first sight, among countless messaging apps, how this one could follow the giants along the way of instant messaging, on the already saturated market? Let’s mention some – secure encryption, fast messaging speed, cute stickers (easy to create even on your own), the ability to send non-compressed files, so what’s not to love? Last month Telegram reached 500 million users and this growth seems unstoppable.
HORISEN at CX Market Guide 2021
We are thrilled to announce that HORISEN is in the 2021 edition of the CX Market Guide!
The importance of MNP Lookup
We are there – riding on the wave of messaging meteoric rise. It’s undeniable that people’s expectations for communicating with each other are fundamentally transforming the way they expect to communicate with businesses. And you are there – fuel this messaging momentum by running your business day by day. Experiencing how the telecom industry is both highly concentrated and competitive – by maintaining consistency, efficiency, cost control to your operations, improving customer retention, and raise revenues.
10 reasons to use SMS for customer communication
We’ve selected 10 very good reasons why you should use SMS in your marketing.
Why is SMS essential to IoT?
With the rise of the super-fast 5G and cloud technologies, the world is on the brink of always-on connectivity, which will facilitate business automation. It will impact and revolutionize every industry, creating a brand new ecosystem of fully-connected devices and technologies. Such technology entails safe M2M and M2P communication. The safest means of communication today is the SMS. Texting is the most reliable way to send any information due to its ubiquity, simplicity, and safety. The mere fact SMS messaging is alive for more than 20 years, and is still thriving, proves all the above. A significant advantage of SMS is that it reaches users anywhere in the world, even when mobile data are switched off. The SMS message will undoubtedly be delivered as SMS doesn’t rely on the Internet and is the only technology harmonized between all mobile operators in the world. Consequently, business messaging, commonly referred to as A2P, is booming in the past few years. It’s no wonder then to see other advanced technologies such as IoT deploying it.
HORISEN wins four awards at GCCM Awards Berlin 2020
CC-SMS Messaging Summit 2020 was special in so many ways. It has shown how we can adapt, improve, and change beyond expected – but still shine a light on our community and all the remarkable things done.
HORISEN welcomes a new Messaging Superhero on board – Deutsche Telekom
HORISEN has completed the negotiations and signed an agreement with Deutsche Telekom, one of the world-leading integrated telecommunications companies.
HORISEN has been shortlisted for the 4th CC Global Awards
We are proud to announce that HORISEN has been shortlisted for the 4th CC Global Awards! This year, we have been nominated in four categories. As a proud owner of multiple CC awards, we look forward to new recognitions for our hard work and dedication to providing the best wholesale and retail messaging software in the market.
HORISEN welcomes a new Messaging Superhero on board – Telia
HORISEN has completed the negotiations with Telia Carrier, a provider of network infrastructure and services for individuals and businesses to execute their most critical activities service providers.
HORISEN is attending GCCM Europe in London, 10-11 February 2020
Dear friends, we are inviting you to meet with our sales reps at this year’s GCCM Europe, 10 – 11 February in London. They’re eager to explain to you how to intelligently automate your SMS business with HORISEN telecom software. Find our team at booth E44.
Are you using SMS?
When mentioning SMS Marketing, it almost seems as if this segment of marketing has not been used enough lately. New 21st century digital environment forced us to focus on the online, internet world, so it looks like marketers’ eyes are mostly focused on Search Engine Marketing, Social Media Marketing, Content Marketing etc., which we can easily put under one umbrella, called Inbound Marketing. This approach is the right one since there is no doubt online, the digital world is overtaking our lives faster than ever. The necessity to be always present, available and ready to communicate and respond fast to all questions and inquiries and to attract audience has become a 21st-century big MUST!
RCS powered by Google, GSMA and global operators
This year’s Mobile World Congress, held in Barcelona 22-25 February, was full of innovative technologies and spectacular product launches. Among all the glitz & glamour, one of the groundbreaking moments was the one when global mobile operators, including América Móvil, Bharti Airtel Ltd, Deutsche Telekom, Etisalat, Globe Telecom, KPN, Millicom, MTN, Orange, PLAY, Smart Communications, Sprint, Telenor Group, TeliaSonera, Telstra, TIM, Turkcell, VimpelCom, Vodafone, the GSMA, and Google have announced the launch of mobile industry initiative to accelerate the availability of Rich Communication Services (RCS).
Universal RCS Profile – supported by 57 Mobile Operators
Before the GSMA Mobile World Congress in Shanghai official start tomorrow, the GSMA announced a new list of mobile operators supporting a mobile industry initiative for a universal Rich Communication Services (RCS) profile worldwide. The list contains the following mobile operators: AIS, Axiata Group, Beeline, Bell Mobility, China Mobile, China Telecom, China Unicom, Claro Brazil, Claro Colombia, Indosat Ooredoo, M1, Megafon, MTS, Optus, Personal Argentina, Personal Paraguay, Reliance Jio, Rogers Communications, Singtel, StarHub, Telcel Mexico, Tele2, Telefónica, Telkomsel, Telus and T-Mobile US. Those mobile operators have joined the group of MNOs supporting this initiative back in February at Mobile World Congress in Barcelona.
What is BULK SMS
What is Bulk SMS? A simple explanation would be: Bulk SMS is a service that enables sending a large number of SMS messages to a broad audience – at once. This is a super powerful service to use in your business to deliver SMS messages safely, quickly and directly to your customers worldwide. If you’re running competitions, marketing campaigns, notifications to employees, promotions or events, Bulk mass messaging is the best platform to use for sending out a high volume of messages in one go.
Is mobility a new 21st century religion?
It’s no secret we’ve all become mobile and embraced mobility as an integral part of our lives. We can even say “We are all mobile.” Some might complain against such statement, saying this sounds weird, but just look around you. Are we leaving faster than ever? Can we even say we are living our lives in the fast lane because everyone else around us does the same? Do we feel under pressure because of this? Are you striving to finish all tasks on time?
SMS Marketing for Enterprises
Believe it or not, your prospects are exposed to some 3,000 marketing messages a day, says Seth Godin.
5 ways how to build long-lasting customer relationships with Bulk SMS service
Your customers are your most valuable asset you must cherish them carefully if you want your business to grow.
Bulk SMS – what you need to know to start?
If you’re wondering what the easiest and best way to effectuate successful SMS marketing (using Bulk SMS) is, this text will provide you with an answer. Let’s begin this story by going back to 2008, when Mary Meeker, a famous Internet analyst, boldly predicted that by 2014 mobile Internet use will overtake desktop Internet usage globally. Now, from a 2015 perspective, we can only agree and say: she was right! Smartphones and mobile devices, in general, have surpassed desktop and laptop PCs in percent of internet browsing and percent of time spent with online retail. What does this suggest? It is simple. Mobile devices are becoming an enormous part of the world’s ‘Internet Future.’ Customers are now so comfortable using their smartphones as their primary shopping device that businesses must consider mobile marketing as a crucial part of their digital marketing strategies. They must even focus and prioritise investments in mobile marketing if they want to keep the pace with continuous mobile development.
Pay attention to MOBIVORES!
Mobile usage has grown significantly in recent years. With the ever-growing importance of mobile devices in our lives, smartphones have become an extension of ourselves. Smartphones are the most used devices in the world today. Smartphones have become small, pocketable personal computers rather than just phones, and are used for everything, from regular everyday communication to entertainment, searching and buying.
The rise of mobile (marketing) in numbers
Mobile marketing has become the focal point of many digital marketing campaigns. Moreover, we can say that it’s taking over digital marketing. Why? Well, let’s take a look at some numbers… Statista Inc., one of the leading statistics company on the internet, has published their forecast regarding the rise of a number of mobile phones worldwide until 2018. Statistics collected and presented show the total number of unique mobile phone users will reach 5.5 billion in 2018. This number is huge, but… Already in January 2015 GSMA Intelligence and Ericsson have both reported more than 7 billion active mobile subscription, which is almost as equal as the total human population!
Successful SMS Marketing Campaign – what you need to know to run one
How to Create a Successful SMS Marketing Campaign? A successful SMS marketing campaign is one of the best direct marketing solutions. But, how to run an SMS marketing campaign that will worth every penny?
Is Facebook Messenger killing BULK SMS?
After Facebook’s F8 Development Conference, some started speculating that some Facebook Messenger new features were designed to kill BULK SMS. But, such predictions are not entirely true. So, let’s start from the beginning first, with this year’s conference general overview. The storm has finally come down, and now we can calmly review the novelties Facebook announced on this year’s F8 Developer Conference, held at Fort Mason in San Francisco this April. As it was expected, Facebook came up with plenty of new things.
SMS vs. Social Media – who wins?
Social media has changed the world in so many ways. Communication and connecting to other people have become easier, faster and more fun so the number of active social media users have grown rapidly and we can say that today vast majority of people in “The Internet World” have at least one social networking profile.
Bulk SMS – who should use it, when and why?
Bulk SMS is a very useful and effective marketing channel that should be an integral part of any mobile marketing strategy that tends to achieve real success in today’s mobile world. As we all know, mobile phones are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.
10 Do’s and Don’ts of SMS Marketing
SMS marketing is a perfect business choice if you want to communicate with your customers/audience in a fast, efficient and inexpensive way. There are more than 6 billion mobile devices in the world today. SMS reached more than 3 billion people using these 6 billion devices. This means that SMS is ruling the mobile market and is the most used tool on smartphones, despite mobile development with an abundance of mobile apps and easiness to access and browse the net on a mobile phone.
OTT vs. Bulk SMS
Although we witness a serious rise in popularity of Over-The-Top (OTT) instant messaging apps like WhatsApp, more than 50% of WhatsApp users still think that SMS will always be an essential form of communication for them. And more importantly, OTT messaging services don’t allow users to send messages in bulk which puts SMS on the top of the list of the most useful marketing tools.
MO vs. MT messaging – what is the difference between them?
The world of SMS is full of acronyms that might confuse you, especially if more than one term is used for the same thing. So, we decided to help you learn this specific language. Being familiar with SMS industry jargon is half the battle. We’re starting with MO vs MT messages. Industry experts and professionals often use these two terms. What do these acronyms mean? Let’s start with the MO message.
Short vs. Long Codes
Almost all mobile phones, regardless of type or ‘smartness’, have one thing in common – SMS. Some estimates say that there are more than 4.5 billion SMS enabled devices in the world today, which makes texting a valuable communication channel among people. Other stats also say that 98% of SMS messages are opened and read within 3 minutes of receipt, a much higher rate than it is the case with emails, especially emails used in marketing purposes. To make it clear, the percentage of emails which get opened is just 22% (in average), which proves that SMS marketing has a much better performance than email marketing.
Is SMS marketing suitable for B2B? Yes!
The first question that usually comes up when you try to make a connection between SMS marketing and B2B business model is the following: Is SMS marketing suitable for B2B companies? Unlike B2C (business-to-consumer) companies focused on selling products directly to consumers, B2B is a business model in which companies are doing business with each other. B2B companies are selling products or services to other companies.
The Ultimate Guide to Mobile Marketing, SMS Marketing and Bulk SMS
Text messaging, or texting is a form of direct, personal communication that enables you to get in touch and make very close contact with your customers, staff, and suppliers. No other communication channel provides such closeness between a brand and its consumers, because SMS enables enterprises to communicate with people in a highly personalised and responsive way. Portio Research Ltd, an independent research company that provides high-quality reports on the mobile and wireless industry, has even declared SMS as the “king” of non-voice communication because of its 6 main qualities
SMS messaging for small businesses
With more and more new digital channels available for promotion, it is tough for small businesses to reach customers with their marketing message. Although possibilities for promotion are almost limitless nowadays, this enormous amount of advertising and promotion have forced people to become “blind” and much smarter in a selection of tools to avoid them. Smart marketers had turned this absurd situation in their favour when they decided to use some of the almost forgotten or underestimated communication channels. We are speaking about SMS and SMS marketing. What can small businesses do with SMS more efficiently than with other digital channels? Here is the list of our suggestions.
The Power of SMS for Business
The power of text messaging is growing — especially SMS messaging for business. Despite predictions from 2011 when some experts said SMS would die in the coming years, not only it didn’t die, but it eventually grew stronger. The reason for such dark predictions lied in a growing number of mobile apps, but SMS proved to be resistant. Now, in 2017, we can hear new voices saying that SMS will grow from $55.49 billion to $71.60 billion by 2021 while mobile app installation will face a serious drop down. Having this in mind, more and more marketers are turning to SMS marketing.
SMS Marketing for Retail
SMS is the most effective direct marketing channel. SMS has a 98% open rate and 36% click-through rate. Compared to email, with a 22% open rate and just 2.9% CTR, there is no doubt that SMS is the best direct marketing channel for brands and retailers. With these numbers, it is clear that sending text messages is an excellent return on investment. And even more shocking is that 90% of all text messages are read within 3 minutes of being received on the mobile phone. Furthermore, 98 % of all SMS messages are looked at and are read within an average of five seconds! Therefore SMS is still the most effective way to reach customers and deliver your marketing message efficiently and cost-effectively.
A2P SMS Messaging for Enterprises
A2P SMS Messaging (application to person messaging), or enterprise 2-way SMS, is an ideal way to maintain consistent and timely communication with your customers. In a world where everything is so fast, it is essential to have quality communication with your audience and clients because people don’t want to wait. For anything, anymore. Customers expect fast if possible immediate responses from companies and brands.
Mobile Number Lookup Service
First: what is MNP? Mobile Number Lookup service enables you to send your SMS traffic through the most optimal route. It provides access to all critical information on mobile number portability which will help you improve delivery success rates and ported-number routing efficiency. Second: what is mobile number portability? Mobile number portability allows a mobile subscriber to change mobile operator without changing mobile number. It is a convenient way to switch operators without having to change telephone number. As this service is top-rated among the users, operators, carriers and those who send Bulk SMS notifications to customers need to have accurate information about phone numbers to secure successful message delivery.
HORISEN focuses 100% on SMS software business
Dear clients, we want to inform you that HORISEN AG has sold its SMS wholesale business and now we focus 100% of our industry know-how and experience to our SMS software business and sharing our SMS software solutions with the messaging market and companies wanting to enter the market. Our mission is to add value and help our customers and partners, take their Messaging and Marketing solutions to the next level.
How can MNOs maximize monetization of SMS messaging
Operators’ core revenues have been shrinking since 2012. Voice margins are decreasing, and SMS messaging has also suffered an impact from OTT messaging apps. SMS market has survived the initial shock caused by IM applications. Moreover, SMS traffic is now growing because the use of SMS has become very popular among enterprises. A2P messaging market is booming and is estimated to be worth $70.32 billion by 2020.
Ready-made SMS platform for A2P SMS monetization
In recent years OTTs have disrupted telecom industry causing a downturn in P2P SMS volumes. Operators’ core revenues have decreased, with both P2P SMS and voice traffic going down. Hence, MNOs and voice players have been searching for a new cash cow, which they found in a fruitful A2P SMS, also known as business messaging. Although popular chat applications like WhatsApp and Facebook Messenger have been threatening the messaging business, something interesting has happened. Not only that SMS survived the initial shock, but it flourished! SMS traffic is now growing because the use of SMS has become prevalent among enterprises. Moreover, OTTs have become the biggest SMS traffic generators, as millions of OTP messages (One Time Password) are sent each day. This is a phenomenal opportunity for mobile operators to leverage this new OTTs’ SMS revenue stream and compensate part of their profitability loses.
Why RCS isn’t killing SMS?
On June 17 this year Google announced it is officially rolling out its RCS Chat in the UK and France. In the UK, the service officially became available on 28 June for some users. After this news broke, RCS became the main buzz word. However, RCS or Rich Communication Services is not a novelty. RCS protocol dates back to 2007. In 2008 GCM Association took it over, while in 2016 it became an agreed standard when GCMA published the Universal Profile on RCS. The Universal Profile is a set of features and technical enablers built to facilitate global operator deployment of RCS. RCS is a new messaging standard aimed to enable the industry to deliver a consistent and more advanced texting experience for billions of consumers worldwide. The goal is to have most smartphones with a built-in advanced messaging that features read receipts, the capability to send high-resolution images and videos, typing indicators, animated stickers, better group texting, etc. Similar to popular chat apps like WhatsApp, Facebook Messenger, Signal, and others. In other words, RCS is the protocol intended to supersede the SMS. This protocol should provide improved messaging. To put it simply, RCS is enriched SMS.
Interview with Fabrizio Salanitri, CEO of HORISEN: Telecoms World Asia 2020
As technology continues to advance and with OTT players constantly on the rise, certain services and software inevitably become obsolete. How should telco businesses and service providers evolve to stay relevant and cope with the ever-changing trends? What are the market gaps that will surface when 5G and giant cloud techs finally hit the trade? The editorial team at Telecoms World Asia had the opportunity to interview Fabrizio Salanitri, the CEO of HORISEN. He will be sharing about the evolution of the telco industry, the challenges that communication service providers face today, and what to look forward to at Telecoms World Asia 2020.
SMS Glossary
Each industry has specific terminology. The SMS business is no exception. We have decided to share with you 50 most commonly used SMS industry terms in the form of an SMS glossary.
Benefits of A2P SMS
More and more businesses in all industry verticals have started employing SMS messaging for their customer relationship management. From two-factor authentication (2FA), high-volume alerts, notifications, appointment reminders, to all sorts of SMS marketing campaigns, SMS has become the most popular way to reach out to customers and gain their attention. This messaging is also known as application-to-person, or A2P messaging. Others call it enterprise or business messaging. No matter how you name it, what is important here is that SMS is now the most desired communication channel among brands. Industries such as banking, financial institutions, e-commerce, healthcare, and entertainment are widely using A2P SMS.
HORISEN welcomes a new Messaging Superhero on board – LINK Mobility
HORISEN AG signed an agreement with LINK Mobility, Europe’s leading provider within mobile communications, specializing in messaging, digital services, and intelligent data usage.
HORISEN is attending Messaging & SMS World 2019, 02 – 04 December, London
Dear friends, we are inviting you to meet with our sales team at this year’s Messaging & SMS World,02 – 04 December in London. They’re eager to explain to you how to intelligently automate your SMS business with HORISEN telecom software. Messaging & SMS Worldis the largest gathering for the global messaging and SMS Industry. The event will take place on 3 & 4 December at the Tower – A Guoman Hotel, following on from the RCS summit on 2 December.
HORISEN is attending Capacity Asia in China
Dear friends, we are proud to announce our sales team is participating in Capacity Asia 2019 in China this December. We invite you to arrange a meeting with our sales reps to discuss new business opportunities. Capacity Asia is the largest meeting connecting Asia-Pacific’s carrier, content & cloud communities. The event will take place on 3 – 4 December at The Grand Hyatt Hotel, Macau SAR. We are delighted to participate in this important event, meet with our partners, prospects, and have fun while networking and exchanging key knowledge.
HORISEN is attending Middle East 2019 GCCM in Oman
Dear friends, we are happy to announce HORISEN is attending GCCM Middle East 2019 in Oman, 25-26 November. Arrange your meeting with our sales representative today to discuss new business opportunities with HORISEN! Middle East GCCM 2019 is an exclusive wholesale telecom operator and service provider event. Meet more than 450+ wholesale members representing 200+ regional and international telecom operators and telco ecosystem partners. Among them is our Dragana Nikolic, Team Leader Inside Sales, who will be more than happy to explain to you how to intelligently automate your SMS business with HORISEN’s telecom & marketing software
HORISEN is attending Telecoms World Asia in Bangkok 2019
Dear friends, HORISEN is attending Telecoms World Asia 26-27 March in Bangkok! Let’s meet there to discuss which new business opportunities you’ll unlock when using the HORISEN SMS Platform for SMS trading. Find us at the booth D5! This is our first attendance and we are really looking forward to meeting new people, new prospects and having fun at this reputable event. For over 20 years, Telecoms World Asia has been an annual platform for leading international carriers, operators, authorities, and suppliers to meet, learn and create fruitful business partnerships for the betterment of wholesale revenue and growth.
HORISEN is attending GSMA WAS #10 in Valencia
Dear friends, we are happy to announce our participation in WAS #10 in Valencia, 28-31 October 2019. This year the main host is Telefónica, one of the world’s leading telecom companies. GSMA WAS#10 will bring together attendees from 140 countries, gathering 285 mobile operators and 110 suppliers from across the world. A team of GMS experts is going to share the latest technology insights, trends, and their expertise.
HORISEN is attending Capacity Europe in London
Capacity Europe is Europe’s largest event uniting the global connectivity industry. This year more than 2,500 attendees representing 650+ companies from more than 90 countries will gather in London to share their latest industry inventions and technology. HORISEN will be among them. We are proud to attend this event for the first time as a leading SMS software provider. The event takes place at InterContinental London – The O2, London.
HORISEN is attending WWC Madrid 2019
Dear friends, HORISEN is attending WWC Madrid, 11-12 September. Meet our sales team as they would like to explain to you how to effectively use HORISEN SMS Platform to boost SMS revenues. Wholesale World Congress (WWC)is the meeting point for the international telecoms wholesale community. It gathers the entire industry with participants from all areas of the Wholesale Telecom Industry including Tier 1, 2 and 3 carriers, mobile/wireless operators, ISPs, VoIP providers and technology partners from the voice, SMS, data, satellite, sub-sea, and fixed-line markets.
Third Successive GCCM Award as Best SMS Platform Provider for HORISEN
We are proud to announce we won two prestigious GCCM awards at this year’s event in Berlin. This is the third successive year HORISEN has been winning these notable awards. We have been awarded Best SMS Platform Provider Wholesale Solution and Best Innovative Software Provider, the former being given to us the third year in a row. GCCM award for the Best SMS Platform Provider is awarded to a service provider for innovative SMS software platform solution launch. The prize is awarded to Mobile Operator, SMS Aggregator or Telco software solution provider that managed to launch a software solution addressing the complex needs of SMS market entrants. The award for the Best SMS Platform Provider is in HORISEN’s hands for the third year in a row, proving our competence, know-how, and dedication to providing the best software to all our clients.
HORISEN is attending ITW 2019
The UTW 2019 countdown has officially begun! Visit us at booth E3100, Hyatt Grand Hall to meet with our sales team and discuss how our A-Z Telecom and Marketing software suite will add value to your business. ITW (International Telecoms Week)is the annual meeting for the global wholesale telecoms industry, providing a platform for 7,000 delegates from 2,000+ companies and more than 135 countries to meet together and network. HORISEN is attending ITW for several years in a row, and we are more than delighted to be amongst the exhibitors this year too! We invite you to our booth E3100 to meet the team and learn all about our exciting, cutting-edge telecom software which will propel your business to success. As aleading SMS software provider, we are thrilled to be able to help others scale up their operations. Learn all about HORISEN’s one-of-a-kind telecom and marketing bundle designed specifically for SMS wholesale and retail business.
HORISEN is attending LATAM 2019 GCCM in São Paulo
Dear partners, we are attending this year’s LATAM 2019 GCCM in Sao Paulo, 20-21 August. Please meet with our sales representative Ever Zalazar to discuss new business opportunities. Schedule your meeting: sales@horisen.com or contact him directly: ever@horisen.com Carrier Community (CC) is a global telecom club established in 2008. It organizes annual global carrier community meetings in LATAM America since 2015 for its members. We are excited to announce CC is organizing its 5th annualLATAM 2019 GCCM – on 20-21 August 2019 in São Paulo at the Hilton Hotel, Brazil. HORISEN is delighted to be a CC member and to participate in this extraordinary event. We look forward to meeting our partners and new potential clients.
MMS vs. SMS marketing – which one is better?
Mobile marketing has proved its importance. Today more and more companies and brands are using mobile marketing to reach out to customers and keep them in the loop. The most commonly used mobile marketing tactic is SMS marketing. It is the oldest form of mobile marketing simply because the first mobile phones in the 1990s were able to send/receive only the SMS. So, marketers had just this one tool available to use – hence the SMS marketing was born. But, mobile technology progressed tremendously, and today mobile phones have so many different capabilities that we can freely say we are carrying small computers in our pockets. Nevertheless, SMS marketing is still the most popular form of mobile marketing because it’s easy, cheap, fast and provides great ROI.
Top 5 Most Frequently Asked Questions about SMS Marketing
1. How SMS Marketing starts? SMS marketing starts when a mobile user sends a keyword as a message to a specific shortcode. These type of messages are called MO messages (Mobile Originated message). Here is an example: Text START to 8888 for our weekly list of special offers! The moment the system receives the message (subscription) containing the keyword, the phone number from which this message was sent automatically goes into a database and triggers an automated response – a new text message sent back to the user. This message is also called the MT message (Mobile Terminated message). In this case, the message would contain a list of all available special offers of the week.
Yellow Mobile Mexico names HORISEN AG official SMS-Platform provider
Flexible platform enables Enterprises international SMS reach. Today, it was announced that Yellow Mobile has chosen HORISEN AG as their SMS-Platform provider to enable Enterprise messaging services. Yellow Mobile uses direct operator connections to offer a range of messaging and communication services to local companies who require international coverage. Vice President of Yellow Mobile, José A. García, based his selection process on an exacting list of requirements including the ability to provide high-performance SMS and MNP (Mobile Number Portability) routing flexibility and provide competitive international coverage.
SMS Marketing for Beginners
First, let’s familiarise with the term. What is SMS marketing? SMS marketing is a permission-based marketing technique that uses SMS (Short Message Service) to send promotional messages and share special offers or company information with a large group of people quickly and easily. This is done by sending SMS messages from a company to a consumer. The other terms used are mobile marketing or text messaging marketing.
Bulk SMS for Beginners
Is Bulk SMS ideal for your business? BULK SMS is usually used to reach a wide or a specific audience for marketing reasons, with personalised SMS content. You can use it to promote products, or inform customers about specific changes: e.g., a clothing store does a huge re-opening party with discounts, etc.
Two prestigious awards for HORISEN at GCCM Awards Berlin 2018
We are delighted to announce that at this year’s GCCM Event in Berlin HORISEN has won two prestigious GCCM awards: for the Best SMS Platform Provider and Best Innovative Application Provider. GCCM award for the Best SMS Platform Provider is awarded to a service provider for innovative SMS software platform solution launch. The prize is awarded to Mobile Operator, SMS Aggregator or Telco software solution provider that managed to launch a software solution addressing the complex needs of SMS market entrants. The award for the Best SMS Platform Provider is in HORISEN’s hands for the second year in a row, which proves the know-how, technology, and our dedicated approach to make it the best solution for our clients.
HORISEN has won the GCCM Award “Best SMS Platform Provider”
The Carrier Community Global Telecom Club awards a service provider for the launch of an innovative SMS software platform solution. The prize is awarded to a Mobile Operator, SMS Aggregator or Telco software solution provider that managed to launch a software solution addressing the complex needs of SMS market entrants.
HORISEN welcomes a new Messaging Superhero on board – Orange Polska
HORISEN has completed the negotiations and signed an agreement with Orange Polska, one of Central Europe’s largest telecommunications network operators.