As a powerful player in this industry, HORISEN was in a good position to respond to this explosive growth of communication platforms.
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The Panel about “Latest Technological Innovation and Development in the Messaging landscape” took place at Europe 2022 GCCM.
We are there – riding on the wave of messaging meteoric rise. It’s undeniable that people’s expectations for communicating with each other are fundamentally transforming the way they expect to communicate with businesses. And you are there – fuel this messaging momentum by running your business day by day. Experiencing how the telecom industry is both highly concentrated and competitive – by maintaining consistency, efficiency, cost control to your operations, improving customer retention, and raise revenues.
In recent years OTTs have disrupted telecom industry causing a downturn in P2P SMS volumes. Operators’ core revenues have decreased, with both P2P SMS and voice traffic going down. Hence, MNOs and voice players have been searching for a new cash cow, which they found in a fruitful A2P SMS, also known as business messaging. Although popular chat applications like WhatsApp and Facebook Messenger have been threatening the messaging business, something interesting has happened. Not only that SMS survived the initial shock, but it flourished! SMS traffic is now growing because the use of SMS has become prevalent among enterprises. Moreover, OTTs have become the biggest SMS traffic generators, as millions of OTP messages (One Time Password) are sent each day. This is a phenomenal opportunity for mobile operators to leverage this new OTTs’ SMS revenue stream and compensate part of their profitability loses.