The messaging industry is changing so rapidly. We are witnessing the rapid growth of SMS industry especially in the area of A2P messaging.
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“HORISEN SMS Platform Review: Turnkey SMS Solution” has been published by UC Today. The review characterizes HORISEN SMS Platform as a turnkey solution that “offers unlimited growth potential and sensational strength” to messaging businesses.
Have you ever wondered where an SMS comes from? What is its route from the sender to the receiver?
Your customers are your most valuable asset you must cherish them carefully if you want your business to grow.
SMS marketing is a perfect business choice if you want to communicate with your customers/audience in a fast, efficient and inexpensive way. There are more than 6 billion mobile devices in the world today. SMS reached more than 3 billion people using these 6 billion devices. This means that SMS is ruling the mobile market and is the most used tool on smartphones, despite mobile development with an abundance of mobile apps and easiness to access and browse the net on a mobile phone.
Operators’ core revenues have been shrinking since 2012. Voice margins are decreasing, and SMS messaging has also suffered an impact from OTT messaging apps. SMS market has survived the initial shock caused by IM applications. Moreover, SMS traffic is now growing because the use of SMS has become very popular among enterprises. A2P messaging market is booming and is estimated to be worth $70.32 billion by 2020.