Tag: SMS retail

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The Power of APIfication

The Power of APIfication

The integration of systems and the fluid exchange of information stand as pillars of success in modern business. As a result, the evolution of SMS trading businesses has witnessed a pivotal shift towards APIfication.

A Holistic Approach to Monitoring

A Holistic Approach to Monitoring

The significance of an SMS trading solution lies not just in its robust messaging capabilities but in its ability to provide a 360-degree view of the SMS trading business through a singular, user-friendly interface.

Robustness of HORISEN SMS Platform’s Traffic Operations

Robustness of HORISEN SMS Platform’s Traffic Operations

HORISEN SMS Platform’s suite of features is not just a toolset but a comprehensive turnkey solution, enabling users to efficiently manage their SMS operations, fine-tune pricing strategies, and optimize message routing for maximum delivery efficiency.

10 Do’s and Don’ts of SMS Marketing

10 Do’s and Don’ts of SMS Marketing

SMS marketing is a perfect business choice if you want to communicate with your customers/audience in a fast, efficient and inexpensive way. There are more than 6 billion mobile devices in the world today. SMS reached more than 3 billion people using these 6 billion devices. This means that SMS is ruling the mobile market and is the most used tool on smartphones, despite mobile development with an abundance of mobile apps and easiness to access and browse the net on a mobile phone.

SMS Marketing for Retail

SMS Marketing for Retail

SMS is the most effective direct marketing channel. SMS has a 98% open rate and 36% click-through rate. Compared to email, with a 22% open rate and just 2.9% CTR, there is no doubt that SMS is the best direct marketing channel for brands and retailers. With these numbers, it is clear that sending text messages is an excellent return on investment. And even more shocking is that 90% of all text messages are read within 3 minutes of being received on the mobile phone. Furthermore, 98 % of all SMS messages are looked at and are read within an average of five seconds! Therefore SMS is still the most effective way to reach customers and deliver your marketing message efficiently and cost-effectively.