SMS is the most effective direct marketing channel. SMS has a 98% open rate and 36% click-through rate. Compared to email, with a 22% open rate and just 2.9% CTR, there is no doubt that SMS is the best direct marketing channel for brands and retailers. With these numbers, it is clear that sending text messages is an excellent return on investment. And even more shocking is that 90% of all text messages are read within 3 minutes of being received on the mobile phone. Furthermore, 98 % of all SMS messages are looked at and are read within an average of five seconds! Therefore SMS is still the most effective way to reach customers and deliver your marketing message efficiently and cost-effectively.
