With the rise of the super-fast 5G and cloud technologies, the world is on the brink of always-on connectivity, which will facilitate business automation. It will impact and revolutionize every industry, creating a brand new ecosystem of fully-connected devices and technologies. Such technology entails safe M2M and M2P communication. The safest means of communication today is the SMS. Texting is the most reliable way to send any information due to its ubiquity, simplicity, and safety. The mere fact SMS messaging is alive for more than 20 years, and is still thriving, proves all the above. A significant advantage of SMS is that it reaches users anywhere in the world, even when mobile data are switched off. The SMS message will undoubtedly be delivered as SMS doesn’t rely on the Internet and is the only technology harmonized between all mobile operators in the world. Consequently, business messaging, commonly referred to as A2P, is booming in the past few years. It’s no wonder then to see other advanced technologies such as IoT deploying it.

We are proud to announce we won two prestigious GCCM awards at this year's event in Berlin. This is the third successive year HORISEN has been winning these notable awards. We have been awarded Best SMS Platform Provider Wholesale Solution and Best Innovative Software Provider, the former being given to us the third year in a row.  GCCM award for the Best SMS Platform Provider is awarded to a service provider for innovative SMS software platform solution launch. The prize is awarded to Mobile Operator, SMS Aggregator or Telco software solution provider that managed to launch a software solution addressing the complex needs of SMS market entrants. The award for the Best SMS Platform Provider is in HORISEN's hands for the third year in a row, proving our competence, know-how, and dedication to providing the best software to all our clients.

Dear friends, HORISEN is attending Telecoms World Asia 26-27 March in Bangkok! Let's meet there to discuss which new business opportunities you'll unlock when using the HORISEN SMS Platform for SMS trading. Find us at the booth D5! This is our first attendance and we are really looking forward to meeting new people, new prospects and having fun at this reputable event. For over 20 years, Telecoms World Asia has been an annual platform for leading international carriers, operators, authorities, and suppliers to meet, learn and create fruitful business partnerships for the betterment of wholesale revenue and growth.

Operators’ core revenues have been shrinking since 2012. Voice margins are decreasing, and SMS messaging has also suffered an impact from OTT messaging apps. SMS market has survived the initial shock caused by IM applications. Moreover, SMS traffic is now growing because the use of SMS has become very popular among enterprises. A2P messaging market is booming and is estimated to be worth $70.32 billion by 2020.

Dear clients, we want to inform you that HORISEN AG has sold its SMS wholesale business and now we focus 100% of our industry know-how and experience to our SMS software business and sharing our SMS software solutions with the messaging market and companies wanting to enter the market.  Our mission is to add value and help our customers and partners, take their Messaging and Marketing solutions to the next level. 

We are delighted to announce that at this year’s GCCM Event in Berlin HORISEN has won two prestigious GCCM awards: for the Best SMS Platform Provider and Best Innovative Application Provider.  GCCM award for the Best SMS Platform Provider is awarded to a service provider for innovative SMS software platform solution launch. The prize is awarded to Mobile Operator, SMS Aggregator or Telco software solution provider that managed to launch a software solution addressing the complex needs of SMS market entrants. The award for the Best SMS Platform Provider is in HORISEN’s hands for the second year in a row, which proves the know-how, technology, and our dedicated approach to make it the best solution for our clients.

First: what is MNP? Mobile Number Lookup service enables you to send your SMS traffic through the most optimal route. It provides access to all critical information on mobile number portability which will help you improve delivery success rates and ported-number routing efficiency. Second: what is mobile number portability? Mobile number portability allows a mobile subscriber to change mobile operator without changing mobile number. It is a convenient way to switch operators without having to change telephone number. As this service is top-rated among the users, operators, carriers and those who send Bulk SMS notifications to customers need to have accurate information about phone numbers to secure successful message delivery.   

A2P SMS Messaging (application to person messaging), or enterprise 2-way SMS, is an ideal way to maintain consistent and timely communication with your customers. In a world where everything is so fast, it is essential to have quality communication with your audience and clients because people don’t want to wait. For anything, anymore. Customers expect fast if possible immediate responses from companies and brands.

The Carrier Community Global Telecom Club awards a service provider for the launch of an innovative SMS software platform solution. The prize is awarded to a Mobile Operator, SMS Aggregator or Telco software solution provider that managed to launch a software solution addressing the complex needs of SMS market entrants.

SMS is the most effective direct marketing channel. SMS has a 98% open rate and 36% click-through rate. Compared to email, with a 22% open rate and just 2.9% CTR, there is no doubt that SMS is the best direct marketing channel for brands and retailers. With these numbers, it is clear that sending text messages is an excellent return on investment. And even more shocking is that 90% of all text messages are read within 3 minutes of being received on the mobile phone. Furthermore, 98 % of all SMS messages are looked at and are read within an average of five seconds! Therefore SMS is still the most effective way to reach customers and deliver your marketing message efficiently and cost-effectively.