Builder vs. Seller

Builder vs. Seller

Who Should Lead a Technology Company? There is a well-known observation from Steve Jobs, shared in his 1995 The Lost Interview: companies start by building great products, achieve success, and then gradually lose their edge as commercial priorities begin to dominate...
What 25 Years Really Means

What 25 Years Really Means

CEO perspective HORISEN is officially in its 25th year – a milestone that represents far more than time.It represents the people who shaped the journey, grew with the company, and continue to move it forward every day. That is why we gathered together last month...
The Sunk Cost Trap in Messaging Technology

The Sunk Cost Trap in Messaging Technology

CEO perspective In a recent conversation, a sentence came up that I have heard so many times – across the telecom industry, within tech teams, even in everyday conversations around the dinner table: “We can’t change direction now. We’ve already invested too...
Why Infrastructure Choices Matter

Why Infrastructure Choices Matter

HORISEN and the RZO Gais Data Centre At HORISEN, infrastructure is never an afterthought. It is the foundation of everything we deliver to our customers. That is why transparency, resilience, and sustainability play a central role in how we select and work with our...
When Cheaper Is Always an Option

When Cheaper Is Always an Option

What Are You Really Choosing? Let’s be honest: in any industry, price is always part of the conversation. The messaging industry is no exception. It has been this way for as long as messaging has existed. No matter the market, the technology, or the use case, there is...