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Artificial intelligence (AI) is no longer just a buzzword – it has become a core driver of how companies build, deliver, and evolve. The telecom and messaging industries are no exception. With the introduction of AI and the rapid development, messaging providers must balance innovation with precision, scale with security – and most importantly, hype with real-world value.
From campaign optimization to security automation, the company is taking a deliberate, pragmatic approach to becoming a fully AI-driven messaging technology provider. To explore what this transformation really looks like in practice, we spoke with Stefan Wüthrich, Chief Product Officer at HORISEN, about how the company is bringing its AI vision to life.