Flexible platform enables Enterprises international SMS reach. Today, it was announced that Yellow Mobile has chosen HORISEN AG as their SMS-Platform provider to enable Enterprise messaging services. Yellow Mobile uses direct operator connections to offer a range of messaging and communication services to local companies who require international coverage. Vice President of Yellow Mobile, José A. García, based his selection process on an exacting list of requirements including the ability to provide high-performance SMS and MNP (Mobile Number Portability) routing flexibility and provide competitive international coverage.

Mobile marketing has become the focal point of many digital marketing campaigns. Moreover, we can say that it’s taking over digital marketing. Why? Well, let’s take a look at some numbers… Statista Inc., one of the leading statistics company on the internet, has published their forecast regarding the rise of a number of mobile phones worldwide until 2018. Statistics collected and presented show the total number of unique mobile phone users will reach 5.5 billion in 2018. This number is huge, but… Already in January 2015 GSMA Intelligence and Ericsson have both reported more than 7 billion active mobile subscription, which is almost as equal as the total human population!

Mobile usage has grown significantly in recent years. With the ever-growing importance of mobile devices in our lives, smartphones have become an extension of ourselves. Smartphones are the most used devices in the world today. Smartphones have become small, pocketable personal computers rather than just phones, and are used for everything, from regular everyday communication to entertainment, searching and buying.

If you’re wondering what the easiest and best way to effectuate successful SMS marketing (using Bulk SMS) is, this text will provide you with an answer. Let’s begin this story by going back to 2008, when Mary Meeker, a famous Internet analyst, boldly predicted that by 2014 mobile Internet use will overtake desktop Internet usage globally. Now, from a 2015 perspective, we can only agree and say: she was right! Smartphones and mobile devices, in general, have surpassed desktop and laptop PCs in percent of internet browsing and percent of time spent with online retail. What does this suggest? It is simple. Mobile devices are becoming an enormous part of the world’s ‘Internet Future.’ Customers are now so comfortable using their smartphones as their primary shopping device that businesses must consider mobile marketing as a crucial part of their digital marketing strategies. They must even focus and prioritise investments in mobile marketing if they want to keep the pace with continuous mobile development.

Your customers are your most valuable asset you must cherish carefully if you want your business to grow. There are plenty of ways to establish communication with your customers, but once you start, you will soon learn it demands a lot of time and effort to do it the right way. This is why big businesses need help in managing these relations. Customer Relationship Management (CRM) is an automated process that seamlessly integrates technology with sales, marketing, customer service, and technical support.

Believe it or not, your prospects are exposed to some 3,000 marketing messages a day, says Seth Godin. Yes, the overall market and business landscape have changed and evolved enormously, introducing inevitable changes to marketing. Although so many different marketing and communication channels have emerged, it has never been harder to engage customers and keep their attention and loyalty. Businesses must put a serious effort into advertising and branding if they want to stay alive and stand out from the competition.

When mentioning SMS Marketing, it almost seems as if this segment of marketing has not been used enough lately. New 21st century digital environment forced us to focus on the online, internet world, so it looks like marketers’ eyes are mostly focused on Search Engine Marketing, Social Media Marketing, Content Marketing etc., which we can easily put under one umbrella, called Inbound Marketing. This approach is the right one since there is no doubt online, the digital world is overtaking our lives faster than ever. The necessity to be always present, available and ready to communicate and respond fast to all questions and inquiries and to attract audience has become a 21st-century big MUST!

First, let’s familiarise with the term. What is SMS marketing? SMS marketing is a permission-based marketing technique that uses SMS (Short Message Service) to send promotional messages and share special offers or company information with a large group of people quickly and easily. This is done by sending SMS messages from a company to a consumer. The other terms used are mobile marketing or text messaging marketing.

It’s no secret we’ve all become mobile and embraced mobility as an integral part of our lives. We can even say “We are all mobile.” Some might complain against such statement, saying this sounds weird, but just look around you. Are we leaving faster than ever? Can we even say we are living our lives in the fast lane because everyone else around us does the same? Do we feel under pressure because of this? Are you striving to finish all tasks on time?

What is Bulk SMS? A simple explanation would be: Bulk SMS is a service that enables sending a large number of SMS messages to a broad audience - at once. This is a super powerful service to use in your business to deliver SMS messages safely, quickly and directly to your customers worldwide. If you’re running competitions, marketing campaigns, notifications to employees, promotions or events, Bulk mass messaging is the best platform to use for sending out a high volume of messages in one go.