Cloud-based messaging platforms have emerged as a strategic imperative, providing the necessary flexibility and cost-effectiveness. HORISEN Platforms stand out as a holistic solution, offering a robust suite of tools and services.
Tag: Messaging Business
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At the core of HORISEN SMS platform is its routing feature, a versatile tool that provides unparalleled control and customization over message transmission. It offers fully flexible, sales-driven routing and a powerful, laser-precise, rule-based routing editor.
As we said goodbye to 2023, it’s time to reflect on the incredible journey that has been the past 12 months for HORISEN, the home of messaging technology and award-winning product house.
The art of communication has evolved from simple face-to-face conversations to complex digital interactions that go beyond geographical boundaries. One industry that has taken center stage in this evolution is the messaging industry that enables us to convey thoughts, emotions, and information.
How generative AI is changing how service, sales, and marketing teams communicate? 55 percent of organizations are piloting or in production mode with generative AI (GenAI). The business functions with the highest adoption rates are: software development, marketing, customer service, and sales.
Today’s Business Messaging enables customers to initiate contact with brands while also allowing brands to proactively communicate with customers. Instead of one-sided messages like advertisements or mass email campaigns, these channels facilitate interactive, two-way conversations.
To thrive in today’s business landscape, companies must embrace a customer-oriented culture, where customer experience becomes a fundamental aspect of their business strategy, values, and vision. However, it is important to recognize that the employees who shape the business strategy, values, and vision are the ones who drive this customer-centric approach.