The messaging technology landscape offers a diverse range of solutions. To stand out in this competitive market, organizations must focus on three critical elements: architecture, features, and user experience.
Tag: Messaging Business
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A One-Stop Shop Approach
HORISEN maintains a one-stop shop approach, providing telcos with vendor-neutral messaging platforms. They empower telcos to enhance their operations with increased efficiency, consistency, and overall value.
The Power of Cloud-Based Messaging Platforms in Telecom
Cloud-based messaging platforms have emerged as a strategic imperative, providing the necessary flexibility and cost-effectiveness. HORISEN Platforms stand out as a holistic solution, offering a robust suite of tools and services.
Understanding the Backbone of HORISEN SMS Platform – Routing
At the core of HORISEN SMS platform is its routing feature, a versatile tool that provides unparalleled control and customization over message transmission. It offers fully flexible, sales-driven routing and a powerful, laser-precise, rule-based routing editor.
HORISEN’s Recap of 2023
As we said goodbye to 2023, it’s time to reflect on the incredible journey that has been the past 12 months for HORISEN, the home of messaging technology and award-winning product house.
We Build Planes for Others to Fly
The art of communication has evolved from simple face-to-face conversations to complex digital interactions that go beyond geographical boundaries. One industry that has taken center stage in this evolution is the messaging industry that enables us to convey thoughts, emotions, and information.
ChatGPT and Large Language Models Will Change Business Messaging
How generative AI is changing how service, sales, and marketing teams communicate? 55 percent of organizations are piloting or in production mode with generative AI (GenAI). The business functions with the highest adoption rates are: software development, marketing, customer service, and sales.
Making the Most of Business Messaging
Today’s Business Messaging enables customers to initiate contact with brands while also allowing brands to proactively communicate with customers. Instead of one-sided messages like advertisements or mass email campaigns, these channels facilitate interactive, two-way conversations.
Putting People First
To thrive in today’s business landscape, companies must embrace a customer-oriented culture, where customer experience becomes a fundamental aspect of their business strategy, values, and vision. However, it is important to recognize that the employees who shape the business strategy, values, and vision are the ones who drive this customer-centric approach.