SMS PLATFORM FAQs

An SMS Hub is a service that enables message traffic to be exchanged between multiple mobile operators by routing SMS efficiently across networks. It typically focuses on interconnectivity and transit. An SMS Platform, like HORISEN’s, includes SMS hub capabilities but goes further by offering a complete suite of tools for routing logic, traffic monitoring, delivery analytics, billing, compliance, and business automation. This makes it a more comprehensive solution for running wholesale and retail SMS businesses at scale.

Telecom providers ensure SMS quality and delivery through a combination of real-time monitoring, intelligent routing, fallback logic, delivery reporting (DLR), and advanced fraud and spam detection. These features work together to maintain high throughput, avoid message loss, and ensure reliable transmission across networks. Carrier-grade SMS platforms integrate these controls into their core routing and analytics systems to guarantee performance and compliance at scale.

HORISEN SMS Platform is a telecom-grade, all-in-one solution designed to run a full-scale wholesale and enterprise SMS business. Also described as an SMS trading system or bulk SMS platform, it supports routing, buying and selling SMS routes, dynamic pricing, billing automation, traffic monitoring, and real-time analytics. Built for scalability and reliability, it enables operators to manage global messaging traffic with full operational and commercial control.

HORISEN SMS Platform is ideal for messaging aggregators, telecom operators, MNOs, MVNOs, and enterprises with their own messaging infrastructure. Whether you manage carrier-to-carrier traffic or enterprise A2P delivery, the platform is built to support high-throughput, multi-supplier environments with full flexibility and performance guarantees.

HORISEN SMS Platform is built to support a wide range of wholesale and enterprise messaging use cases. Telecom operators and aggregators use it to run full-scale SMS trading operations, monetize A2P traffic, and manage route buying and selling across global carrier networks. It is equally effective for delivering retail messaging services such as one-time passwords (OTP), two-way SMS communication, promotional campaigns, service alerts, and transactional notifications. The platform’s flexibility makes it suitable for high-throughput environments that require smart routing, billing automation, fraud control, and integration with third-party systems.

HORISEN SMS Platform includes a high-performance routing engine, real-time traffic control, smart billing and margin automation, advanced fraud and spam filtering through the Campaign Detector module, and deep analytics. It’s a complete, modular CPaaS-ready system for managing SMS businesses at scale.

Yes. HORISEN SMS Platform is built to handle international SMS traffic at scale, with customizable routing logic, fallback mechanisms, priority control, and geo-redundant infrastructure. It enables providers to deliver SMS reliably and cost-effectively across global carrier networks.

Yes. HORISEN SMS Platform offers robust, fully documented APIs that support seamless integration with both HORISEN’s own products – including Business Messenger, MNP Lookup, and SS7 Platform – as well as third-party systems. Whether you’re connecting external CRMs, billing solutions, dashboards, or other telecom infrastructure, the platform is built to operate smoothly within complex enterprise environments and existing messaging workflows.

Yes – HORISEN SMS Platform is highly scalable and built to handle high-volume SMS traffic across global networks. Its robust architecture has been completely modernized in recent years to meet evolving telecom demands and accommodate any business size or complexity. Designed for long-term growth, the platform ensures reliable performance under load and offers full compliance with industry regulations, including GDPR, NIS2, and telecom-grade security standards.

HORISEN SMS Platform is highly customizable to fit your business model, technical setup, and operational needs. The platform offers flexibility in terms of features, optional add-ons, API integrations, and system behavior. It also supports whitelabel branding for partners and resellers who want to present the platform under their own name. Whether you’re looking to extend its capabilities with advanced modules or tailor it for specific workflows, HORISEN adapts to meet your messaging business requirements.

Pricing is tailored based on your business model, feature requirements, and traffic scale. Whether you choose the Standard configuration or opt for a fully featured version with extended modules, we provide personalized pricing based on your operational goals. Contact us at www.horisen.com/contact to receive a custom proposal aligned with your messaging business strategy.

To explore how HORISEN SMS Platform can transform your messaging operations, visit www.horisen.com/contact to book a personalized demo with our experts.

A turnkey or all-in-one SMS trading platform is a complete, ready-to-use software environment that enables providers to launch and run SMS businesses without building core infrastructure. It combines all essential modules – routing, billing, analytics, fraud detection, and partner management – into a single system. HORISEN’s SMS Platform offers this fully integrated approach, allowing businesses to scale global messaging operations quickly and efficiently from one interface.

Real-time routing allows the platform to select the most optimal path for each message based on current traffic performance, delivery speed, and cost. This minimizes delivery failures, reduces operational expenses, and ensures reliable message throughput, especially in high-volume environments.

Margin control allows you to define pricing rules per client, route, or message type, ensuring profitability is automatically maintained. The platform dynamically calculates margins per message in real time, helping wholesale providers manage revenue and protect against losses, even as supplier costs fluctuate.

HORISEN’s Campaign Detector automatically identifies high-volume, promotional, or suspicious messaging patterns before they impact your delivery routes or sender reputation. It helps telecom providers and aggregators prevent spam, block fraud attempts, and stay compliant with carrier and regulatory standards — reducing the risk of traffic being filtered or blocked.

The platform automates all aspects of billing, including custom price list management, invoice generation, prepaid or postpaid customer handling, and margin-based pricing calculations. This reduces manual workload and ensures accurate, timely reconciliation across accounts and partners.

Yes, you can. HORISEN SMS Platform offers open, well-documented APIs that allow seamless integration with your existing billing system. Whether you are using a third-party tool or a proprietary solution, the platform can export billing data, synchronize financial records, and adapt to your preferred invoicing workflows.

Absolutely. HORISEN SMS Platform includes real-time dashboards and customizable widgets for monitoring message volume, delivery status (DLR), route performance, and traffic anomalies. You can set alerts for volume spikes, delivery failures, or suspicious behavior – giving you full visibility and control.

HORISEN SMS Platform is built to meet the highest security standards in the messaging industry. The platform is GDPR-compliant and hosted in HORISEN’s private cloud environment within bank-certified data centers in Switzerland. Layered security mechanisms protect all components, including redundant DDoS protection at the ISP level that ensures only filtered traffic reaches the system.

HORISEN SMS Platform is engineered for continuous operation with no single point of failure. It delivers 99.999% availability through multiple levels of redundancy and automatic failover processes. Even during routine maintenance, the platform remains fully functional. If a network connection is disrupted, an automatic rebinding process ensures seamless service continuity. This infrastructure is designed for telecom-grade reliability, making it ideal for mission-critical messaging operations.

HORISEN offers 24/7 professional support, managed by a dedicated team with deep industry expertise. The platform is continuously monitored and maintained, with hands-on incident detection, rapid troubleshooting, and system optimization. Internal watchdog processes help identify and automatically repair issues before they impact performance. Our experienced developers and system engineers work closely with clients to ensure reliable, secure, and high-performing operations at all times.

Yes. HORISEN provides dedicated onboarding assistance, full platform documentation, and ongoing technical support. Our team works closely with you to ensure a smooth implementation and successful adoption of the platform from day one. HORISEN’s Training Team has been recognized twice as the Best Training Department by the Antonio Meucci Global Telco Awards – a testament to the quality, expertise, and hands-on guidance we deliver to every client.

You can request a personalized, guided demo of HORISEN SMS Platform tailored to your specific business needs. Visit www.horisen.com/contact to schedule a session with our team.