BUSINESS MESSENGER FAQs

This platform is ideal for any organization with complex messaging needs – including large enterprises, telecom operators (MNOs/MVNOs and voice carriers), messaging aggregators (A2P SMS providers), CPaaS providers, marketing agencies, and system integrators. Whether you are running campaigns for a single brand or offering messaging services to multiple business clients, HORISEN Business Messenger provides vendor-neutral flexibility and a scalable architecture to support all these use cases.

HORISEN Business Messenger supports a wide range of messaging use cases, from one-way bulk campaign broadcasts to interactive two-way conversations. You can run mass marketing campaigns or send critical transactional notifications (such as one-time PIN codes, appointment reminders, or emergency alerts), as well as engage in personalized two-way chats for customer support or sales inquiries using the Easy Dialog feature. The platform handles rich media content (images, videos, documents), granular audience segmentation, and automated workflows – ensuring high-precision communication that enhances the customer experience (CX) across multiple touchpoints.

HORISEN Business Messenger integrates all major channels – SMS, RCS, WhatsApp, Web Push, Telegram, Viber, Instagram, Facebook Messenger, Email, and more – into a single dashboard. This unified interface acts as a central hub where campaigns and conversations can be launched, monitored, and managed with full cross-channel context. Messages are delivered and tracked consistently across channels, giving end users the freedom to switch platforms while your team maintains a complete, seamless view of each conversation.

HORISEN Business Messenger empowers marketing and communication teams with an end-to-end campaign execution toolkit that goes far beyond basic message distribution. From the moment a campaign is conceived, the platform’s intuitive five-step campaign wizard guides users through planning, targeting, composing, previewing, and scheduling — significantly reducing time-to-launch, even for complex multi-channel campaigns.

Marketers can design rich, dynamic messages using advanced media tools that support images, videos, carousels, and more — ensuring campaigns stand out and drive higher engagement. Thanks to pre-built templates and personalization controls, teams can scale operations without compromising relevance or quality.

The platform includes an integrated subscription manager to handle opt-ins and opt-outs in full compliance with privacy regulations, and a landing page builder to link customers directly to action from any message. Campaigns can be segmented in real time using behavioral, demographic, or engagement-based criteria, allowing hyper-targeted messaging that improves conversion.

What makes HORISEN Business Messenger superior is not only the feature set, but the automation, scale, and omnichannel control it brings to campaign orchestration. Whether you’re launching a one-time promotion or running recurring, event-triggered workflows — everything happens in one place, with vendor-neutral routing, API integration, and real-time campaign intelligence to guide every decision.

Easy Dialog is HORISEN Business Messenger’s built-in chat app module that transforms traditional one-way messaging into real-time, two-way communication. It allows businesses to have meaningful, personalized conversations with customers across all major channels – from SMS, WhatsApp, and Viber to Telegram, Email, and more – all from a single, unified interface.

Unlike static bulk campaigns that end once the message is sent, Easy Dialog turns every message into the start of a conversation. For example, a customer receiving a promotional message can reply instantly, triggering a chatbot interaction or a direct response from a live agent – all within the same platform.

This shift from broadcast to interaction is essential for businesses aiming to improve customer engagement and satisfaction. It enables companies to manage complex dialogue flows, resolve inquiries, collect feedback, and guide customers through journeys in real time.

Conversations are enriched with images, files, and videos, and can be automated using HORISEN’s Conversation API. Easy Dialog also allows seamless handover from bot to human and keeps the conversation context grouped and easy to follow.

With Easy Dialog, HORISEN doesn’t just offer a campaign platform – it delivers a full-featured enterprise chat app that bridges automation and human interaction to turn messaging into relationships.

Yes. Business Messenger includes a Reseller Module that enables you to provide the platform to your clients under your own branding (white-label). You can create separate account instances for each client with custom branding and controlled access permissions. This multi-tenant setup essentially lets you resell the messaging platform as a service – each client manages their campaigns in their own workspace, while you maintain central oversight and administration.

Absolutely. HORISEN Business Messenger is fully API-enabled, offering a robust set of REST APIs (Contact API, Campaign API, Conversation API, Inbound API, ChatGPT Bot API, UI API, etc.) for seamless integration. This means you can easily connect the platform with your existing CRM, ERP, marketing automation tools, customer support software, or other in-house systems. Using these APIs, you can sync contacts and messaging data between systems, trigger campaigns based on external events, incorporate chatbots, and embed messaging functionality into your own applications – enabling smooth end-to-end workflows

No – HORISEN Business Messenger includes a built-in suite of administration and finance management tools, so there is no need for external apps to run your messaging business. From the same interface, you can manage users, assign roles, set access levels, onboard clients, define limits, and monitor usage.

On the finance side, the platform enables you to handle billing, pricing models, and subscription plans with ease. You can create and send invoices, manage pre-paid and post-paid clients, and track campaign usage for accurate cost control.

This fully integrated setup makes Business Messenger ideal for both enterprise teams and telecom providers offering it as a white-label solution. As your operations grow, the platform scales with you – allowing you to expand campaigns, onboard new clients, and manage higher message volumes without switching tools or adding complexity. This all-in-one approach saves time, reduces operational friction, and keeps your business agile and compliant.

Virtually any industry that relies on real-time customer communication can benefit from HORISEN Business Messenger. Key sectors include banking and finance (for secure OTP delivery, fraud alerts, and account notifications), retail and e-commerce (for promotions, order confirmations, and delivery tracking), logistics (for shipping updates and scheduling), marketing and advertising agencies (for orchestrating campaigns across channels), healthcare (for appointment reminders, patient notifications, and health alerts), and tourism and hospitality (for booking confirmations, guest services, and location-based offers).

Telecommunications providers use Business Messenger differently – not only to communicate with their subscribers, but also to monetize the platform by offering it as a CPaaS solution to business clients. Thanks to its white-label capabilities, carrier-grade reliability, and multi-tenant support, telcos and messaging aggregators can resell Business Messenger as a complete business communication hub.

Large enterprises and public sector organizations also benefit from the platform’s ability to handle high-volume outreach, deep segmentation, and compliance-ready communication – delivering personalized, transactional, and service-related messages on the channels their customers prefer.

Yes. HORISEN Business Messenger is highly customizable to fit your technical and business requirements. The platform’s functionality, user roles/permissions, interface layout, and branding can all be adapted. For example, you can run the software in full white-label mode (with your own branding), enable or disable specific features per your needs, and even implement custom modules or dashboards. This flexibility ensures the solution aligns perfectly with your workflows – whether you are using it internally or providing it as a service to clients.

Yes. HORISEN Business Messenger enables fully automated, real-time messaging across all supported channels – including SMS, WhatsApp, Email, RCS, Viber, and more. You can launch campaigns triggered by customer actions (like sign-ups or purchases), schedule recurring outreach, or use predefined workflows to react instantly to user behavior.

Automation covers the entire campaign lifecycle: from dynamic audience segmentation (based on profile updates or message engagement) to opt-in/opt-out handling and delivery tracking. Chatbot flows can be built using the Conversation API, enabling bots to manage common queries with the ability to escalate to a human agent when needed.

This reduces manual work, improves accuracy, and ensures your customers receive the right message at the right moment – all while increasing engagement, scalability, and campaign performance.

HORISEN Business Messenger uses a flexible pricing model that is tailored to each customer’s needs. Whether you are managing messaging for one brand or operating a multi-client platform, the cost will depend on factors like the feature modules you require, your message volume or throughput, number of user accounts, and the deployment type (standard cloud service or on-premises). Both out-of-the-box packages and fully customized configurations are available. Because every client’s scale and objectives are different, pricing is not one-size-fits-all – it is determined case by case to ensure cost-efficiency. For a personalized quote, it is best to contact HORISEN with your specific requirements. https://www.horisen.com/contact/

To explore how HORISEN Business Messenger can transform your messaging operations, visit www.horisen.com/contact to book a personalized demo with our experts.

HORISEN Business Messenger is a powerful omnichannel marketing messaging tool, purpose-built to manage, automate, and scale customer communication. As a comprehensive SMS marketing platform and CPaaS solution, it allows businesses to deliver personalized, real-time messages across SMS, WhatsApp, RCS, Viber, Email, Telegram, Facebook Messenger, Instagram, and more – all from a single, intuitive interface.

Whether you are a marketer launching high-converting campaigns or a telecom provider monetizing communication service, Business Messenger is engineered to support complex messaging needs. It combines campaign management, two-way conversational messaging, contact segmentation, rich media delivery, and analytics – all wrapped into one vendor-neutral platform that integrates seamlessly with your existing tech stack.

Designed for high throughput, compliance, and deep customization, HORISEN Business Messenger functions as your go-to solution for customer engagement automation, multichannel outreach, and interactive messaging at scale – whether in B2C, B2B, or white-label reseller environments.

HORISEN Business Messenger stands out for its vendor-neutral, all-in-one design that combines omnichannel messaging, comprehensive campaign management, and two-way customer chat in a single intuitive platform. It features a reseller module enabling providers to run multiple client instances or give customers direct access under their own branding (white-label), which lets telecom operators and resellers monetize messaging services on their own terms. The platform’s fully API-driven architecture and extra tools (like the Landing Page and Coupon Managers) further differentiate it by allowing deep integration, marketing automation, and creative campaign strategies beyond what standard messaging tools offer.

HORISEN Business Messenger is designed for monetization by telecom operators and resellers through its reseller module. You can manage multiple client accounts on the platform and set your own pricing or “vendor terms” for campaigns and messages, ensuring you earn a profit on every campaign your customers send. The software provides centralized admin and finance tools – a unified dashboard to oversee all customer accounts and their usage, built-in billing and invoicing features, and easy credit top-up management – so you can efficiently handle billing and track revenue across all your messaging services.

Yes, HORISEN Business Messenger is very easy to use, featuring a highly intuitive and user-friendly interface. It’s designed so that even non-technical users can quickly create and manage campaigns using step-by-step wizards and simple drag-and-drop tools – for instance, building a campaign in just a few clicks or segmenting contacts with a no-code Segmentation Wizard. This focus on UX means marketers and enterprise teams can adopt the platform rapidly and run omnichannel messaging campaigns with minimal training or IT assistance.

The wizard guides users through campaign setup in five quick steps – selecting audience, designing content, choosing channels, testing, and scheduling. This ensures fast, consistent, and error-free campaign creation even for complex omnichannel outreach.

HORISEN supports images, GIFs, video links, emojis, carousels, interactive buttons, and rich formatting depending on the channel. These enhance message visibility, engagement, and click-through rates in modern campaign flows.

Two-way conversations are powered by Easy Dialog, allowing customers to reply directly across all supported channels. Conversations are grouped by topic, can be automated with bots, and escalated to human agents seamlessly via API-triggered workflows.

Yes – it complies with GDPR and telecom-grade security standards. Data is hosted in Swiss bank-certified data centers, encrypted, and protected through IP whitelisting, DDoS mitigation, VPN access, and ongoing 24/7 system monitoring.

It allows businesses to create, distribute, and manage digital coupons directly through campaigns. You can configure rules for redemption and track performance to support promotions, loyalty incentives, or seasonal offers.

It automates subscription flows through customizable forms and triggers. Users can manage preferences easily, while marketers stay compliant with consent requirements and benefit from improved segmentation.

AI is used via Conversation API to automate replies, power chatbots, and route conversations intelligently. It also supports behavior-based triggers and content personalization, helping teams scale communication with relevance and speed.