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The Sunk Cost Trap in Messaging Technology
“We can’t change direction now. We’ve already invested too much.”
You hear it when someone keeps repairing a car that should have been replaced two invoices ago.
Why Infrastructure Choices Matter
Following our initial conversation and a joint on-site visit, we sat down again with CEO of RZO, to go deeper into the technical, strategic, and sustainability aspects of the Gais Data Centre.
When Cheaper Is Always an Option
Let’s be honest: in any industry, price is always part of the conversation. The messaging industry is no exception.