Two-way SMS communication – the key to success

Two-way communication is a conversation between two parties – people between themselves or people and chatbots. As simple as that. It is not a one-way street as both parties need to be involved in the conversation passing on the message or sharing the information. As bilateral communication has always been an integral part of our society, it has also become an integral part of business strategies when experienced professionals realized that building a strong relationship with their customers, rather than having one-way communication with them, is a foundation of a successful business.

SMS marketing – old but gold

Over the past few decades, marketing has evolved from the simple act of notifying prospective customers about a particular product or service to a much more sophisticated and complex act of interaction with potential customers via various channels. SMS marketing is an important strategy in today’s marketing industry as the vast majority of people all over the world own a mobile phone of some kind.

Omnichannel - talk to clients through their preferred channel

As technology advances every day, customer expectations rise so businesses face new challenges in their marketing approach. Knowing the fact that exceptional customer experience is essential for the long-term success of a business, marketers underline the importance of consistent experience in every interaction with customers across multiple channels.

Telegram takes messaging marketing to the next level

The extensive use of technology tools in everyday business has significantly improved business performance and increased efficiency in all industry sectors. It has also changed the way of interaction between businesses and their customers emphasizing the importance of additional marketing efforts to enhance customer experience. This customer-centric prospect guarantees companies a huge advantage over their competition and leads to successful business performance.

Benefits of A2P SMS

More and more businesses in all industry verticals have started employing SMS messaging for their customer relationship management. From two-factor authentication (2FA), high-volume alerts, notifications, appointment reminders, to all sorts of SMS marketing campaigns, SMS has become the most popular way to reach out to customers and gain their attention. This messaging is also known as application-to-person, or A2P messaging. Others call it enterprise or business messaging. No matter how you name it, what is important here is that SMS is now the most desired communication channel among brands. Industries such as banking, financial institutions, e-commerce, healthcare, and entertainment are widely using A2P SMS.

Ready-made SMS platform: why is it essential for A2P SMS monetization?

In recent years OTTs have disrupted telecom industry causing a downturn in P2P SMS volumes. Operators’ core revenues have decreased, with both P2P SMS and voice traffic going down. Hence, MNOs and voice players have been searching for a new cash cow, which they found in a fruitful A2P SMS, also known as business messaging. Although popular chat applications like WhatsApp and Facebook Messenger have been threatening the messaging business, something interesting has happened. Not only that SMS survived the initial shock, but it flourished! SMS traffic is now growing because the use of SMS has become prevalent among enterprises. Moreover, OTTs have become the biggest SMS traffic generators, as millions of OTP messages (One Time Password) are sent each day. This is a phenomenal opportunity for mobile operators to leverage this new OTTs’ SMS revenue stream and compensate part of their profitability loses.

Why RCS isn’t killing SMS?

On June 17 this year Google announced it is officially rolling out its RCS Chat in the UK and France. In the UK, the service officially became available on 28 June for some users. After this news broke, RCS became the main buzz word. However, RCS or Rich Communication Services is not a novelty. RCS protocol dates back to 2007. In 2008 GCM Association took it over, while in 2016 it became an agreed standard when GCMA published the Universal Profile on RCS. The Universal Profile is a set of features and technical enablers built to facilitate global operator deployment of RCS. RCS is a new messaging standard aimed to enable the industry to deliver a consistent and more advanced texting experience for billions of consumers worldwide. The goal is to have most smartphones with a built-in advanced messaging that features read receipts, the capability to send high-resolution images and videos, typing indicators, animated stickers, better group texting, etc. Similar to popular chat apps like WhatsApp, Facebook Messenger, Signal, and others. In other words, RCS is the protocol intended to supersede the SMS. This protocol should provide improved messaging. To put it simply, RCS is enriched SMS.

A2P SMS Messaging for Enterprises

A2P SMS Messaging (application to person messaging), or enterprise 2-way SMS, is an ideal way to maintain consistent and timely communication with your customers. In a world where everything is so fast, it is essential to have quality communication with your audience and clients because people don’t want to wait. For anything, anymore. Customers expect fast if possible immediate responses from companies and brands.

Is SMS marketing suitable for B2B? Yes!

The first question that usually comes up when you try to make a connection between SMS marketing and B2B business model is the following: Is SMS marketing suitable for B2B companies? Unlike B2C (business-to-consumer) companies focused on selling products directly to consumers, B2B is a business model in which companies are doing business with each other. B2B companies are selling products or services to other companies.