Two-way SMS communication – the key to success
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Two-way communication is a conversation between two parties – people between themselves or people and chatbots.
As simple as that.
It is not a one-way street as both parties need to be involved in the conversation passing on the message or sharing the information. As bilateral communication has always been an integral part of our society, it has also become an integral part of business strategies when experienced professionals realized that building a strong relationship with their customers, rather than having one-way communication with them, is a foundation of a successful business.