HORISEN's messaging platform for powerful CPaaS players

With the integration of technology into modern business, companies striving to stay highly competitive in the market have to think of new and innovative ways to adapt to market changes as well as to changes in customers’ demands. In order to do so, most enterprises decide to invest in innovative tools to improve efficiency and profitability.  With Covid-19 pandemic-influenced lockdowns in 2020 and 2021, the importance of cloud-based communication platforms became even more apparent since businesses were struggling to maintain continuous contact with their customers. The need for cloud-based communication platforms that improve connectivity between companies, customers as well as applications, increased drastically in this period.

Powerful SMS Platform - a prerequisite for a successful messaging business

Have you ever wondered where an SMS comes from? What is its route from the sender to the receiver? Unquestionably, most people think that it is a direct path, from the sender’s mobile network operator to the receiver’s MNO. The truth is though much more complex than that. If you dive into the world of messaging business, you will discover the world of SMS Aggregators, MNOs, SMS resellers etc. And what is common for all successful telecom players in the messaging field is a powerful tool - the SMS Platform.

Interview with Fabrizio Salanitri, CEO of HORISEN: Telecoms World Asia 2020

As technology continues to advance and with OTT players constantly on the rise, certain services and software inevitably become obsolete. How should telco businesses and service providers evolve to stay relevant and cope with the ever-changing trends? What are the market gaps that will surface when 5G and giant cloud techs finally hit the trade? The editorial team at Telecoms World Asia had the opportunity to interview Fabrizio Salanitri, the CEO of HORISEN. He will be sharing about the evolution of the telco industry, the challenges that communication service providers face today, and what to look forward to at Telecoms World Asia 2020.

Ready-made SMS platform: why is it essential for A2P SMS monetization?

In recent years OTTs have disrupted telecom industry causing a downturn in P2P SMS volumes. Operators’ core revenues have decreased, with both P2P SMS and voice traffic going down. Hence, MNOs and voice players have been searching for a new cash cow, which they found in a fruitful A2P SMS, also known as business messaging. Although popular chat applications like WhatsApp and Facebook Messenger have been threatening the messaging business, something interesting has happened. Not only that SMS survived the initial shock, but it flourished! SMS traffic is now growing because the use of SMS has become prevalent among enterprises. Moreover, OTTs have become the biggest SMS traffic generators, as millions of OTP messages (One Time Password) are sent each day. This is a phenomenal opportunity for mobile operators to leverage this new OTTs’ SMS revenue stream and compensate part of their profitability loses.

Why is SMS essential to IoT?

With the rise of the super-fast 5G and cloud technologies, the world is on the brink of always-on connectivity, which will facilitate business automation. It will impact and revolutionize every industry, creating a brand new ecosystem of fully-connected devices and technologies. Such technology entails safe M2M and M2P communication. The safest means of communication today is the SMS. Texting is the most reliable way to send any information due to its ubiquity, simplicity, and safety. The mere fact SMS messaging is alive for more than 20 years, and is still thriving, proves all the above. A significant advantage of SMS is that it reaches users anywhere in the world, even when mobile data are switched off. The SMS message will undoubtedly be delivered as SMS doesn’t rely on the Internet and is the only technology harmonized between all mobile operators in the world. Consequently, business messaging, commonly referred to as A2P, is booming in the past few years. It’s no wonder then to see other advanced technologies such as IoT deploying it.

Is SMS marketing suitable for B2B? Yes!

The first question that usually comes up when you try to make a connection between SMS marketing and B2B business model is the following: Is SMS marketing suitable for B2B companies? Unlike B2C (business-to-consumer) companies focused on selling products directly to consumers, B2B is a business model in which companies are doing business with each other. B2B companies are selling products or services to other companies.

MO vs. MT messaging – what is the difference between them?

The world of SMS is full of acronyms that might confuse you, especially if more than one term is used for the same thing. So, we decided to help you learn this specific language. Being familiar with SMS industry jargon is half the battle. We’re starting with MO vs MT messages. Industry experts and professionals often use these two terms. What do these acronyms mean? Let’s start with the MO message.

OTT vs. Bulk SMS

Although we witness a serious rise in popularity of Over-The-Top (OTT) instant messaging apps like WhatsApp, more than 50% of WhatsApp users still think that SMS will always be an essential form of communication for them. And more importantly, OTT messaging services don’t allow users to send messages in bulk which puts SMS on the top of the list of the most useful marketing tools.

10 Do’s and Don’ts of SMS Marketing

SMS marketing is a perfect business choice if you want to communicate with your customers/audience in a fast, efficient and inexpensive way. There are more than 6 billion mobile devices in the world today. SMS reached more than 3 billion people using these 6 billion devices. This means that SMS is ruling the mobile market and is the most used tool on smartphones, despite mobile development with an abundance of mobile apps and easiness to access and browse the net on a mobile phone.