MMS vs. SMS marketing – which one is better?
Mobile marketing has proved its importance. Today more and more companies and brands are using mobile marketing to reach out to customers and keep them in the loop. The most commonly used mobile marketing tactic is SMS marketing. It is the oldest form of mobile marketing simply because the first mobile phones in the 1990s were able to send/receive only the SMS. So, marketers had just this one tool available to use – hence the SMS marketing was born. But, mobile technology progressed tremendously, and today mobile phones have so many different capabilities that we can freely say we are carrying small computers in our pockets. Nevertheless, SMS marketing is still the most popular form of mobile marketing because it’s easy, cheap, fast and provides great ROI.