HORISEN Articles

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Transforming Customer Experience

Transforming Customer Experience

Amidst the ever-evolving landscape of messaging technology, providing an unparalleled customer experience is the Holy Grail, and HORISEN is the company that truly exemplifies this principle. With over two decades of expertise in the messaging industry, HORISEN has redefined the landscape, revolutionizing how businesses engage with their customers. As a one-stop shop for managing wholesale and retail messaging, our cutting-edge solutions have earned them a well-deserved reputation as pioneers of state-of-the-art CX.

ChatGPT and Large Language Models Will Change Business Messaging

ChatGPT and Large Language Models Will Change Business Messaging

How generative AI is changing how service, sales, and marketing teams communicate? 55 percent of organizations are piloting or in production mode with generative AI (GenAI). The business functions with the highest adoption rates are: software development, marketing, customer service, and sales.

Revolutionizing the SMS Market

Revolutionizing the SMS Market

The SMS market is undergoing rapid expansion, prompting businesses to seek adaptable solutions that can navigate the challenges within this evolving landscape. Amid this scenario, technology vendors are devising strategies to develop solutions that support growth, offering a robust base with highly scalable architecture. However, these endeavours often come with significant challenges.

Enterprise SMS

Enterprise SMS

Consider the past and present of SMS to predict its enterprise applications of tomorrow. From the first computer-to-computer message sent in 1969 to the bustling digital age, one form of communication has stood the test of time and transformed the way we interact: SMS.

Revolutionizing Marketing and Communications Technology

Revolutionizing Marketing and Communications Technology

The world of marketing and communications is undergoing a remarkable transformation, fueled by the accelerated shift to digital during the pandemic. As consumers flock to online channels, businesses are seeking innovative ways to communicate effectively.

The Power of Innovation

The Power of Innovation

Customer behavior and preferences are constantly evolving in the fast-paced world of marketing and communications. With customers interacting with brands across multiple platforms, delivering the right message at the right time has become a complex challenge.

Putting People First

Putting People First

To thrive in today’s business landscape, companies must embrace a customer-oriented culture, where customer experience becomes a fundamental aspect of their business strategy, values, and vision. However, it is important to recognize that the employees who shape the business strategy, values, and vision are the ones who drive this customer-centric approach.